Events

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Overview

This page lists every record-content field captured for action events (events / clicks) — including the action name and action-level text and numeric parameters. All field names below match the technical record schema (e.g. action.name, action.parameters.textValues).

For the sender-side perspective — how event / action tracking data is transmitted via Tag Integration / Smart Pixel — see Events in the Smart Pixel documentation.

Field Definitions

Name / Object

Key on Record

Description

Format

Comment

Action Name

action.name

The name of the action, which is the click identifier.

String

-

Action (Text) Parameters

action.parameters.textValues

Parameters for the action.

Map<String, TextParameter>

-

Action (Numeric) Parameters

action.parameters.numericValues

Parameters for the action.

Map<String, NumericParameter>

-

Stream and Export Mapping

The same fields, mapped to their availability in the Root Stream, Custom Streams, the current Raw Data Export, and the Classic Raw Data Export. Use the Name / Object column to cross-reference rows with Field Definitions above.

Name / Object

Available in Root Stream

Field in Custom Stream

Available in Custom Stream

File in the Raw Data Export

Field in the Raw Data Export

Available in Classic Raw Data Export

Action Name

(tick)

action_name

(tick)

getFullClicks

click

(tick)

Action (Text) Parameters

(tick)

action_parameters_textValues

(tick)

getFullCustParaClick_X

cust_para_string_y, cust_para_generic_y

(tick)

Action (Numeric) Parameters

(tick)

action_parameters_numericValues

(tick)

getFullCustParaClick_X

cust_para_number_y

(tick)

  • Events (Smart Pixel) — how to send action / event tracking data via the Smart Pixel.

  • Contents of Raw Data Tables — where action data appears in the Raw Data Export (see getFullClicks and related tables).