--- title: "Campaigns" slug: "record-contents-campaign" updated: 2026-05-21T15:33:55Z published: 2026-05-21T15:33:55Z canonical: "docs.mapp.com/record-contents-campaign" --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.mapp.com/llms.txt > Use this file to discover all available pages before exploring further. # Campaigns ## Overview This page lists every record-content field captured for campaign tracking — including the campaign name, the campaign keyword, the website goal id, the campaign track type, and campaign-level parameters and categories. All field names below match the technical record schema (e.g. `campaign.name`, `campaign.campaignTrackType`). The campaign track type takes one of the following values: `View`, `Engagement`, `Click`, `WebsiteGoal`. For the sender-side perspective — how campaign tracking data is transmitted via Tag Integration / Smart Pixel — see [Campaigns](https://docs.mapp.com/docs/tracking-configuration-campaign) in the Smart Pixel documentation. --- ## Field Definitions | Name / Object | Key on Record | Description | Format | Comment | | --- | --- | --- | --- | --- | | Campaign Name | `campaign.name` | The name of the campaign in which this event is enclosed. | `String` | - | | Campaign Keyword | `campaign.keyword` | The campaign keyword. | `String` | - | | Website Goal Id | `campaign.websiteGoalId` | The identifier of the reached website goal. | `Integer` | Contains the internal id of the defined website goal. Usually the "order" goal is `1`. | | Campaign Track Type | `campaign.campaignTrackType` | The type of campaign. Values: `View`, `Engagement`, `Click`, `WebsiteGoal` | `String` | - | | Campaign (Text) Categories | `campaign.categories.textValues` | Categories for the campaign. | `Map<String, TextCategory>` | Categories are provided only for "known" campaigns. Campaign categories will be available for new campaigns after some hours, so newly detected campaigns will not provide categories within the first hours. | | ![(warning)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/1cc66e23-f6ff-4e22-8422-ddb36576e476.svg) Campaign (Numeric) Categories | `campaign.categories.numericValues` | Categories for the campaign. | `Map<String, NumericCategory>` | Available in the future. | | Campaign (Text) Parameters | `campaign.parameters.textValues` | Parameters for the campaign. | `Map<String, TextParameter>` | - | | Campaign (Numeric) Parameters | `campaign.parameters.numericValues` | Parameters for the campaign. | `Map<String, NumericParameter>` | Not supported by Mapp Intelligence. | --- ## Stream and Export Mapping The same fields, mapped to their availability in the Root Stream, Custom Streams, the current Raw Data Export, and the Classic Raw Data Export. Use the **Name / Object** column to cross-reference rows with [Field Definitions](/docs/record-contents-campaign#field-definitions) above. | Name / Object | Available in Root Stream | Field in Custom Stream | Available in Custom Stream | File in the Raw Data Export | Field in the Raw Data Export | Available in Classic Raw Data Export | | --- | --- | --- | --- | --- | --- | --- | | Campaign Name | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | `campaign_name` | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | `getFullCampaigns` | `campaign` | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | | Campaign Keyword | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | `campaign_keyword` | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | `getFullCampaigns` | `keyword` | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | | Website Goal Id | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | `campaign_websiteGoalId` | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | n/a | n/a | ![(minus)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/4f4fd72c-b33e-485c-b8e4-fee5dc27e86a.svg) | | Campaign Track Type | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | `campaign_campaignTrackType` | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | n/a | n/a | ![(minus)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/4f4fd72c-b33e-485c-b8e4-fee5dc27e86a.svg) | | Campaign (Text) Categories | ![(warning)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/1cc66e23-f6ff-4e22-8422-ddb36576e476.svg) | `campaign_categories_textValues` | ![(warning)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/1cc66e23-f6ff-4e22-8422-ddb36576e476.svg) | n/a | n/a | ![(minus)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/4f4fd72c-b33e-485c-b8e4-fee5dc27e86a.svg) | | ![(warning)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/1cc66e23-f6ff-4e22-8422-ddb36576e476.svg) Campaign (Numeric) Categories | ![(minus)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/4f4fd72c-b33e-485c-b8e4-fee5dc27e86a.svg) | `campaign_categories_numericValues` | ![(minus)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/4f4fd72c-b33e-485c-b8e4-fee5dc27e86a.svg) | n/a | n/a | ![(minus)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/4f4fd72c-b33e-485c-b8e4-fee5dc27e86a.svg) | | Campaign (Text) Parameters | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | `campaign_parameters_textValues` | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | `getFullCustParaCampaign_X` | `cust_para_string_y`, `cust_para_generic_y` | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | | Campaign (Numeric) Parameters | ![(minus)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/4f4fd72c-b33e-485c-b8e4-fee5dc27e86a.svg) | `campaign_parameters_numericValues` | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | `getFullCustParaCampaign_X` | `cust_para_number_y` | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | --- ## Related - [Campaigns](https://docs.mapp.com/docs/tracking-configuration-campaign) (Smart Pixel) — how to send campaign tracking data via the Smart Pixel. - [Contents of Raw Data Tables](https://docs.mapp.com/docs/contents-of-raw-data-tables) — where campaign data appears in the Raw Data Export (see `getFullCampaigns`).