---
title: "Users"
slug: "record-contents-user"
updated: 2026-05-21T15:33:50Z
published: 2026-05-21T15:33:50Z
canonical: "docs.mapp.com/record-contents-user"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Users

## Overview

This page lists every record-content field captured for the user (visitor) — including the visitor identifier, the customer identifier, global user id, and user-level categories. All field names below match the technical record schema (e.g. `user.id`, `user.customerId`).

For the sender-side perspective — how user tracking data is transmitted via Tag Integration / Smart Pixel — see [Users](https://docs.mapp.com/docs/customer) in the Smart Pixel documentation.

---

## Field Definitions

| Name / Object | Key on Record | Description | Format | Comment |
| --- | --- | --- | --- | --- |
| User Id (URM Visitor Id) | `user.id` | [A unique visitor ID](/v1/docs/visitor-id), that is generated by the "End device Visitor Ids" (cookie ID) and/or the "URM - Custom Visitor Id" (customer ID). | `String` | May change within a session. |
| User First Visit Timestamp | `user.timestamp` | The instant where the user data was tracked. | `String` (ISO 8601 Date Time with Offset: `YYYY-MM-ddTHH:mm:ssZ`) | - |
| Customer Id ("cd") | `user.customerId` | Customized identifier for the tracked customer. | `String` | Example: `{` `"USER_CATEGORIES_NUMERICVALUES_001_VALUE":  12345.0,` `"USER_CUSTOMERID": "TestUser"` `}` |
| Global User Id | `user.guid` | Global, the unique identifier for the customer (only relevant if participating on Mapp's Cross Device Bridge). | `String` | May change within a session, CDB only. |
| User (Text) Categories | `user.categories.textValues` | Categories for the user if available. | `Map<String, TextCategory>` | May change within a session. |
| User (Numeric) Categories | `user.categories.numericValues` | Categories for the user if available. | `Map<String, NumericCategory>` | May change within a session. |
| ![(warning)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/1cc66e23-f6ff-4e22-8422-ddb36576e476.svg) Predefined URM Categories (e.g. Address, Email, etc) | n/a | n/a | n/a | Available in the future. |
| ![(warning)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/1cc66e23-f6ff-4e22-8422-ddb36576e476.svg) User Lifetime metrics (e.g. Lifetime Page Impressions etc) | n/a | n/a | n/a | Available in the future. |
| ![(warning)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/1cc66e23-f6ff-4e22-8422-ddb36576e476.svg) User Micro / Macro Status | n/a | n/a | n/a | Available in the future. |

---

## Stream and Export Mapping

The same fields, mapped to their availability in the Root Stream, Custom Streams, the current Raw Data Export, and the Classic Raw Data Export. Use the **Name / Object** column to cross-reference rows with [Field Definitions](/docs/record-contents-user#field-definitions) above.

| Name / Object | Available in Root Stream | Field in Custom Stream | Available in Custom Stream | File in the Raw Data Export | Field in the Raw Data Export | Available in Classic Raw Data Export |
| --- | --- | --- | --- | --- | --- | --- |
| User Id (URM Visitor Id) | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | user_id | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | getFullVisitors | urm_visitor_id | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) |
| User First Visit Timestamp | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | user_timestamp | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | n/a | n/a | ![(minus)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/4f4fd72c-b33e-485c-b8e4-fee5dc27e86a.svg) |
| Customer Id ("cd") | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | user_customerId | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | getFullCustomer | customer_id | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) |
| Global User Id | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | user_guid | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | getFullVisitors | global_user_id | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) |
| User (Text) Categories | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | user_categories_textValues | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | n/a | n/a | ![(minus)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/4f4fd72c-b33e-485c-b8e4-fee5dc27e86a.svg) |
| User (Numeric) Categories | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | user_categories_numericValues | ![(tick)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ee01671e-a518-4536-a724-dc6a266867f2.svg) | n/a | n/a | ![(minus)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/4f4fd72c-b33e-485c-b8e4-fee5dc27e86a.svg) |
| ![(warning)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/1cc66e23-f6ff-4e22-8422-ddb36576e476.svg) Predefined URM Categories (e.g. Address, Email, etc) | ![(minus)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/4f4fd72c-b33e-485c-b8e4-fee5dc27e86a.svg) | n/a | ![(minus)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/4f4fd72c-b33e-485c-b8e4-fee5dc27e86a.svg) | n/a | n/a | ![(minus)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/4f4fd72c-b33e-485c-b8e4-fee5dc27e86a.svg) |
| ![(warning)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/1cc66e23-f6ff-4e22-8422-ddb36576e476.svg) User Lifetime metrics (e.g. Lifetime Page Impressions etc) | ![(minus)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/4f4fd72c-b33e-485c-b8e4-fee5dc27e86a.svg) | n/a | ![(minus)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/4f4fd72c-b33e-485c-b8e4-fee5dc27e86a.svg) | n/a | n/a | ![(minus)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/4f4fd72c-b33e-485c-b8e4-fee5dc27e86a.svg) |
| ![(warning)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/1cc66e23-f6ff-4e22-8422-ddb36576e476.svg) User Micro / Macro Status | ![(minus)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/4f4fd72c-b33e-485c-b8e4-fee5dc27e86a.svg) | n/a | ![(minus)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/4f4fd72c-b33e-485c-b8e4-fee5dc27e86a.svg) | n/a | n/a | ![(minus)](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/4f4fd72c-b33e-485c-b8e4-fee5dc27e86a.svg) |

---

## Related

- [Users](https://docs.mapp.com/docs/customer) (Smart Pixel) — how to send user / visitor identification data via the Smart Pixel.
- [Contents of Raw Data Tables](https://docs.mapp.com/docs/contents-of-raw-data-tables) — where user data appears in the Raw Data Export (see `getFullVisitors` and `getFullCustomer`).