Encourage Repeat Purchases

Scenario​

Encourage existing customers to make another purchase. Send a special message 90 days after a contact's last purchase.

Benefits​

• Encourage existing customers to make another purchase.

• Reach out to customers who haven't bought anything in a while.

• Increase sales of items purchased on a regular basis.

Further Inspiration​

• If you sell a product that customers purchase on a regular basis, such as contact lenses, you can use this scenario to send a reminder email 30 or 60 days after the last purchase.

• Make sure to send recommendations for related products. This increases your rate of cross-selling.

Before You Start​

1. Set up conversion tracking. Conversion tracking tracks when a contact reaches the purchase confirmation page on your website. For more information, see Conversion Tracking​.
   Each conversion tracking you create has a unique name in the system. You'll need to know the name of the conversion tracking event before you start setting up an automation.

2. Set up a profile enrichment program to collect important data about your contacts, like their open, click and purchase data. For more information, see Profile Enrichment​. This scenario uses the custom user attribute ​LastPurchaseDate​. This attribute stores the date and time when you contact last purchased in your shop.

Procedure​

This procedure has 3 steps.

A) Create the message.

B) Create a selection that finds contacts whose last purchase was exactly 90 days ago.

C) On a whiteboard, create a time-based automation that sends the prepared message ​SpecialOffer​ every day at a defined time. The email contains a special offer or incentive for additional purchases.

A) Create the Message​

​SpecialOffer​

In the ​Quick Links​, click ​New Message​. Add the message content. Save the message as a prepared message. See Save Draft as Prepared Message​.

B) Create the Selection​

In the ​Recipients > ​Selection​ area, create a new selection with the following condition.

	​LastPurchase90Days​	Basis for Condition	​Profile​
		Attribute	​LastPurchaseDate​ Click ​Add​.
		Match	​Selection run date, exactly before, 90 days​

C) Automate on a Whiteboard​

1. In the ​Automation​ area, create a new whiteboard.

2. Drag a ​Time​ module and a ​Time-based job​ module onto the whiteboard.

3. Drag and drop between the   symbols to connect the modules.

4. Define the module settings as follows:

   Time Module

   Field	Entry
   Date	​Recurring Date​
   Time	Define the desired time of the daily sendout. The slider ​Hour​ works on a 24 hour clock.
   Period	Day(s)
   Value	1

   Time-based Module

   Field	Entry
   Job	​Send Prepared Message to Selection.​
   Message	Select the ​SpecialOffer​ message.
   Selection	Select the ​LastPurchase90Days​ selection.

5. Click ​Next​.
   ⇒ The ​Whiteboard​ wizard opens to step two.

6. Define the desired time frame and notifications.

7. Click ​Activate​ to immediately activate the whiteboard. Only active whiteboards are executed by the system.

   ⇒ The whiteboard is saved and activated. The automation has the status ​Running​ if the start date is immediate and ​Scheduled​ if the start date is in the future.

Gain insight into the performance of your messages in the ​Statistics​ area. All of the messages are evaluated together as a single message. This allows you to see at a glance how your messages are performing. See Message Statistics (window)​.