---
title: "Raw vs. Processed Data"
slug: "engage-raw-vs-processed-data"
updated: 2026-02-13T10:55:50Z
published: 2026-02-13T10:55:50Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Raw vs. Processed Data

### Overview

Mapp Engage works with both raw and processed data. Understanding the difference helps you choose the right analysis method and interpret results correctly.

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### Raw Data

Raw data captures individual events exactly as they occur. Each interaction — such as an open, click, or conversion — is recorded as a separate data point.

Raw data is best suited for:

- advanced analytics
- custom reporting
- external data processing
- detailed behavioral analysis

Raw data prioritizes completeness and flexibility.

---

### Processed Data

Processed data is aggregated and calculated from raw events to make analysis easier and faster. Instead of listing every interaction, the system summarizes data into meaningful metrics.

Processed data is best suited for:

- performance monitoring
- trend analysis
- operational reporting
- quick interpretation

Processed data prioritizes clarity over granularity.

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### Why This Matters

Choosing between raw and processed data affects both how you analyze information and what level of detail you can access.

- Use **processed data** when you want fast insights.
- Use **raw data** when you need full analytical control.

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### Related Concepts

- See [Reports vs. Exports](/v1/docs/engage-reports-vs-exports) to understand how data is accessed.