---
title: "Reference"
slug: "engage-system-basics-personalization-reference"
status: "new"
updated: 2026-11-04T09:34:43Z
published: 2026-11-04T09:34:43Z
canonical: "docs.mapp.com/engage-system-basics-personalization-reference"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reference

This section contains reference information for personalization in Mapp Engage: the notation of placeholders and attributes, the syntax of personalization rules, code examples, and the available functions.

For the concepts behind placeholders and rules, see [Basics](/v1/docs/personalization-basics).