---
title: "Engagement Avg (Campaigns)"
slug: "engagement-avg-campaigns"
updated: 2024-03-15T10:50:20Z
published: 2024-03-15T10:50:20Z
canonical: "docs.mapp.com/engagement-avg-campaigns"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Engagement Avg (Campaigns)

**Shows the average amount of e-commerce events, that a user generated in the course of a visit after a campaign click.**

> All e-commerce events on the campaign landingpage are not considered for the calculation of the engagement. The same goes for the achievement of a website goal (e.g. order generated).

**Example:**

The visitor accesses the website via a SEA campaign. In the course of the visit he generated a product view, adds two products to the shopping cart and generates an order (website goal). The visitor reaches an "Engagement (Campaigns)" of "3".