Enrich Customer Profiles With External Data

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The HTTP connector allows you to get, and utilize user-specific data from your other business tools in real-time and enrich your contacts' profiles. 

Scenario

You want to reward your customers for reaching a certain loyalty status based on points collected on their loyalty card.

  1. Create a Whiteboard.

  2. Use the HTTP connector to fetch the loyalty points data from and external CRM or loyalty system.

  3. Define thresholds of different loyalty levels (for example: Gold, Silver, none), with the use of conditions.

  4. Update the Contact Profile in Mapp Engage with this information.

Build similar workflows based on customers' spend and/or other criteria.

Related Topics

Using the HTTP Request Job in the Whiteboard