--- title: "Excluding Timed Link Redirection for Specific Links" slug: "exclude-timed-link-redirection-for-specific-links" updated: 2026-01-09T16:46:48Z published: 2026-01-09T16:47:00Z --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.mapp.com/llms.txt > Use this file to discover all available pages before exploring further. # Excluding Timed Link Redirection for Specific Links ## Goal Exclude individual links in an email message from timed link redirection. --- ## Background Information Timed link redirection is enabled at the group level and applies to all links by default. If needed, you can exclude specific links from redirection directly within an individual message. System links, such as unsubscribe or forward links, are never redirected and do not require any configuration. --- ## Prerequisites Timed link redirection is enabled for the group. --- ## Procedure 1. Open the message in which you want to exclude a specific link from timed link redirection. The message can be edited in the HTML editor of Mapp Engage or externally. 2. In the HTML link tag, add the following parameter: `ecm:ttl="off"`. Example: ```xml Customer Service ``` 3. Send the message. Links that include the parameter `ecm:ttl="off"` are excluded from timed link redirection. All other links in the message continue to follow the configured redirection settings.