Tracking

The fingerprint method is used if the user's browser does not accept cookies, or Anonymized tracking is activated. We use the same method to hold sessions together in both mobile applications and websites. When a user accesses the website, the pi...

As part of Google's initiative to improve privacy and security on the web, Chrome uses a new model for cookies with their Chrome 80 update since February 2020. This update changes the way Chrome handles cross-site cookies. It now prevents ...

A data layer is a JavaScript object storing various tracking information temporarily. This includes page names, parameters, and product names, but also user-specific information such as customer IDs or target groups. If you use the Mapp Tag Integra...

Anonymized tracking (also known as cookieless tracking) is a way to capture some information about visits to your page without needing to store user-identifiable data for them. In this way, it acts as a safety net for when visitors turn down your re...

ITP stands for Intelligent Tracking Prevention and is Apple's way to protect better Safari users from unwanted user tracking. Apple's focus is on preventing website users from being tracked without their knowledge and consent, primarily when the dat...

Mapp Intelligence supports Page- and Event-track requests. Page request You can track pages and page-related information. Each request generates a page impression. Event request You can track everything that happens on a page and ot...

This page will provide information on Device/Browser Detection changes in Mapp Intelligence. This change only applies to how Google Chrome handles User-Agents from version 110 on. Based on the current information, other browsers (Firefox, Safari, ...

Mapp Intelligence supports the UTF-8 standard. A request may not be larger than 7KB. Input is case-sensitive. Parameters can have the data type text or figure. Text parameters support a maximum of 255 characters. If a parameter is config...

Below, you will find a brief description of the names of the cookies that Mapp Intelligence can set in the browser and the metrics and dimensions in the frontend that reflect the cookie information. You can generally recognize Mapp Intelligence coo...

A custom plugin cannot be deleted if it is used in a container. It may happen that you cannot delete a Tag Integration plugin, even if it is not used in any container. This happens if the plugin has been used in a previous version of a container. In...

You may be using the wrong type of encoding. When creating CSV files, use UTF-8 encoding for the upload or convert differently encoded files to UTF-8 before uploading. Mapp Intelligence works with the UTF-8 standard for import and export. CSV ...

Mapp Intelligence supports IPv6, improving its geo detection and analysis, device detection, filtering, and tracking. Mapp Intelligence uses IP addresses for geo data retrieval (country, region, city, ISP, organization, connection speed) a...