Form Field Abandon Rate Percent
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Form Field Abandon Rate Percent
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Shows the ratio between form field accesses and form field abandonments. Thus, in how many percents a specific form field was accessed, but the form was not submitted.
Calculation | Form Field Abandons / Qty Form Fields Displayed * 100 |
|---|
No interaction with the field has to be measured in order to track it. The measurement of abandonment is also possible, if the browser is closed.
Example:
The login page of a shop contains a form ("Login") with 2 fields: "Email Address" and "Password".
A user accesses the page without logging in. A second user accesses the page and logs in. The following values are depicted in an analysis:
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