---
title: "Brand Search %"
slug: "formulas-brand-search"
updated: 2024-03-15T10:39:43Z
published: 2024-03-15T10:39:43Z
canonical: "docs.mapp.com/formulas-brand-search"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Search %

Shows in percentage, how often a brand keyword was used in an external search request via the search engine.

The brand keyword has to be denoted in the marketing configuration (*Q3 > Configuration > Marketing Configuration > Brand Search > Brand Keywords*).

| Changes do not affect the data in retrospective. |
| --- |