Add a Forward Link to a Coupon Message

This How-To explains how to insert a forward link into a coupon message in Mapp Engage — and how to control whether coupons are shown when messages are forwarded.

Goal

Allow recipients to forward your message properly using the Engage system, ensuring correct coupon assignment and campaign tracking.

Optionally, configure your message so that coupons are hidden in forwarded messages.

Background Information

Forwarding a message using the Engage system link ensures that:

• Each forwarded recipient receives a new, personal coupon code (if available).

• Full tracking and reporting remain intact.

• Coupon validity risks are minimized.

If recipients manually forward the email via their email client, the original coupon remains visible and may already be redeemed, expired, or reused, without any tracking. Providing the correct forwarding method increases the likelihood of clean, trackable interactions.

Whether or not you include a forward link should depend on your campaign goal — for example, whether you want the offer to be shared broadly or kept exclusive.

Procedures

Add the Forward Link

1. Insert the Forward Link

   In your message editor, insert the Engage Variable <%Forward%> where you want the forward option to appear.

2. (Optional) Customize the Link Text

   To create a more engaging call-to-action, embed the Engage Variable inside a standard HTML link:

   <a href="<%Forward%>">Share this special offer with a friend!</a>

3. Position the Link Strategically

   Place the link close to your coupon or main offer to increase visibility and encourage correct usage.

Hide Coupons in Forwarded Messages (Optional)

To prevent coupons from appearing in forwarded messages, wrap your coupon placeholder in a visibility condition. This ensures that coupons are only shown in the original sendout and are hidden when the message is forwarded.

Example:

<%InsertIf expression="${sendouttype != 'FORWARD'}"%>

Notes

• If you do not customize the text, the Engage Variable appears as “Forward this message” by default.

• Manual forwarding via the recipient’s email client cannot be tracked or controlled.

• In such cases, the coupon might be invalid, already used, or lead to a poor user experience.

• Always test your message before sending to confirm correct link placement and behavior.