Overview
Group attributes store information that applies uniformly to all recipients within a specific group. Unlike profile attributes, which can vary for each individual contact, a group attribute contains a single value that is valid for every member of the group. This makes group attributes useful for managing data that is group-specific and does not depend on individual recipients.
Navigation Path
Administration > Attributes > Group Attributes
Key Characteristics
Uniform values: One value stored in a group attribute applies to all members of the selected group.
Group-specific scope: Group attributes created for one group cannot be used in messages sent to a different group.
Flexible usage: Suitable for storing information such as promotional offers, event details, or pricing updates that may change over time.
Common Use Cases
Group attributes are well-suited for frequently changing data that should be consistent across all recipients in a group. Typical examples include:
Dynamic pricing - A travel agency stores current flight or holiday prices in a group attribute. Prices can be updated regularly and reused in newsletters without requiring changes to individual recipient data.
Event details - Event organizers save information, such as event dates, venues, or ticket details, in group attributes, so all group members receive the same updates.
Promotional offers - Retailers store current discounts or special offers in group attributes, making it easier to update multiple campaigns at once.
Configuration and Management
In the Group Attributes section, you can perform the following actions:
View and manage existing group attributes
Create new group attributes
Import group attributes
Export group attributes
Group attributes can be created manually or imported using CSV or XML files. Export functionality allows you to reuse or review existing group attribute data outside the system.