---
title: "Hour in Customer Journey"
slug: "hour-in-customer-journey"
updated: 2025-08-29T13:29:47Z
published: 2025-08-29T13:29:47Z
canonical: "docs.mapp.com/hour-in-customer-journey"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Hour in Customer Journey

**Shows the hour at which a campaign contact was performed within a customer journey.**

- The 24-hour format is used.
- A Customer Journey is stored as soon as a website goal is attained. Therefore, "normal" time dimensions (hours, days, etc.) cannot be used for analyzing single contacts.

A Customer Journey in Mapp Intelligence captures the sequence of campaign interactions users have before reaching a defined website goal (e.g., purchase, signup). It forms the basis for attribution analyses, which determine the contribution of each interaction to conversions. For more information, see Campaign Configuration.

## Related

- [Customer Journey Analyses](/customer-journey-analyses.md)