---
title: "How are Marketing Campaigns Processed?"
slug: "how-are-marketing-campaigns-processed"
updated: 2024-11-06T11:22:41Z
published: 2024-11-06T11:22:41Z
canonical: "docs.mapp.com/how-are-marketing-campaigns-processed"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How are Marketing Campaigns Processed?

## Sources of a campaign

Mapp Intelligence can utilize various sources to organize and identify your marketing campaigns. These can be found in a **URL parameter** or **referrer.**

Referrer-based data sources include:

- SEO
- Social Media Referrers
- Other Sources

> You should exclude your own domain. This can be done by adding the domain in the Mapp pixel or Tag Integration.

The information is retrieved by the Intelligence pixel and [can be found in the query string](/v1/docs/implementation-4-review-of-data-collection).

You can select the data source when setting up a campaign:

## Processing

There are three stages when processing a request:

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image(32).png)

1. Does the request include a **URL** **parameter**? If yes:
  1. Is there an existing campaign (Ad Media) with a matching source value (e.g. *wt_mc=newsletter.cw36*)?
  2. Is there an automatic channel configured, that matches the data source value? Then a new campaign is created.
2. Does the request include a **referrer** (such as SEO, Social Media, or other sources)? If yes:
  1. Is there an existing campaign (Ad Media) that has a matching source value (e.g. *www.google.com*)?
  2. Is there an automatic channel configured, that matches the data source value? Then a new campaign is created.
3. Is it the first request in a visit? This is a **direct** **entry** (such as via a bookmark, email program).
  1. Is there an existing campaign (Ad Media) which has direct entries as a data source?

If none of these conditions are met, the information cannot be stored in a campaign.

For more information on setting up campaigns, please see:

- Best practice: [Tracking external marketing campaigns with URL parameters](/v1/docs/tracking-external-marketing-campaigns-with-url-parameters)
- Training chapter:
  - [Campaign Configuration](/v1/docs/analyses-31-campaign-configuration)
  - [Campaign Analyses](/v1/docs/analyses-3-campaign-analyses)