---
title: "How Are Non-Click Campaign Interactions Treated in Attribution?"
slug: "how-are-non-click-campaign-interactions-treated-in-attribution"
updated: 2024-10-10T10:35:54Z
published: 2024-10-10T10:35:54Z
canonical: "docs.mapp.com/how-are-non-click-campaign-interactions-treated-in-attribution"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How Are Non-Click Campaign Interactions Treated in Attribution?

**Q: For attribution or goal achievement, how are campaigns treated if they only involve non-click interactions, such as ad impressions?**

A: By default, attribution considers campaigns that involve clicks leading to a website goal. Non-click interactions, such as ad impressions, are not attributed to the Customer Journey. However, specific settings can be configured to include certain types of non-click interactions.

## Related

- [Introduction to Attribution and Customer Journeys](/customer-journey-and-attribution.md)