---
title: "How can an Opt-out be set up for Mapp Intelligence tracking?"
slug: "how-can-an-opt-out-be-set-up-for-mapp-intelligence-tracking"
updated: 2026-07-03T11:22:26Z
published: 2026-07-03T11:22:26Z
canonical: "docs.mapp.com/how-can-an-opt-out-be-set-up-for-mapp-intelligence-tracking"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How can an Opt-out be set up for Mapp Intelligence tracking?

To comply with data protection regulations and give your website visitors more control, you should provide an opt-out option for Mapp Intelligence tracking.

> [!WARNING]
> Warning
> 
> Website operators are responsible for complying with applicable data protection and telecommunications privacy laws when implementing tracking. Requirements differ by jurisdiction — consult your legal or data protection team to confirm what applies to your website.

This page focuses on web-based tracking using the standard Mapp Intelligence Pixel. We recommend a **dual opt-out approach** that combines:

- a **client-side** opt-out (via function call, e.g. triggered by *onclick*)
- a **server-side** opt-out (via redirect to your Track Domain)

> [!TIP]
> This ensures maximum reliability – if one method fails (e.g. due to browser restrictions), the other still applies.

The implementation depends on your tracking method (e.g., Smart Pixel, Tag Integration, or Pixel Version 4). Please refer to the relevant examples below.

## Smart Pixel

```xml
<script type="text/javascript">
	function wtOptOut() {
		window.wtSmart = window.wtSmart || [];
		window.wtSmart.push(function(wtSmart) {
			wtSmart.utils.optout.set(5*12*30*24*60); // 5 years in minutes
		});
	}
</script>
```

```xml
<a id="optout"
   title="OptOut click" 
   href=https://[TrackDomain]/[TrackId]/optout.php?redirect=[encoded URL of data privacy page]
   onclick="wtOptOut();"
>Click here to opt-out from tracking</a>
```

| Placeholder | Description | Example |
| --- | --- | --- |
| [TrackDomain] | Your Mapp Intelligence Track Domain | q3.webtrekk.net |
| [TrackId] | Your Mapp Intelligence Track ID | 123456789012345 |
| [encoded URL of data privacy page] | URL-encoded link to your privacy or confirmation page | – |

## Tag Integration

```xml
<script type="text/javascript">
	window.wts = window.wts || [];
	if (typeof window.wts.get === 'function') {
		wts.get('setCookie')('webtrekkOptOut', 1, 10*12*30*24*60);
	}
</script>
```

```xml
<a id="optout"
   title="OptOut click" 
   href=https://[TrackDomain]/[TrackId]/optout.php?redirect=[encoded URL of data privacy page]
   onclick="wtOptOut();"
>Click here to opt-out from tracking</a>
```

> [!NOTE]
> Note that you have to replace the following elements in the link:
> 
> - Track Domain
> - Track ID
> - encoded URL of data privacy page

## Pixel Version 4

```xml
<script type="text/javascript">
	function wtOptOut() {
		if (typeof window.wt.setCookie === 'function') {
			window.wt.setCookie('webtrekkOptOut', 1, 10*12*30*24*60);
		}
	}
</script>
```

```xml
<a id="optout"
   title="OptOut click" 
   href=https://[TrackDomain]/[TrackId]/optout.php?redirect=[encoded URL of data privacy page]
   onclick="wtOptOut();"
>Click here to opt-out from tracking</a>
```

> [!NOTE]
> Note that you have to replace the following elements in the link:
> 
> - Track Domain
> - Track ID
> - encoded URL of data privacy page

If you’re using **other types of integration**, such as mobile SDKs, the opt-out needs to be handled differently. Please refer to the respective documentation:

- [iOS SDK – Opt-out of tracking](https://docs.mapp.com/docs/ios-opt-out-of-tracking)
- [Android SDK – Opt-out of tracking](https://docs.mapp.com/docs/opt-out-of-tracking)
- [React Native SDK – Opt-out function](https://docs.mapp.com/docs/functions-1#optout)
- [Flutter SDK – Opt-out function](https://docs.mapp.com/docs/functions#optout)

> [!NOTE]
> Note
> 
> In addition to providing the opt-out mechanism described above, make sure your website includes a privacy statement that explains what data is collected and how visitors can opt out.

Specify your Mapp Intelligence track domain. This information is provided by your account manager.

Track IDs are used to assign requests to an account. You find the track ID under *Mapp Q3 >**Configuration > System Configuration > Data Collection.* If the same information is to be recorded for multiple accounts, you can enter the corresponding Track IDs of the accounts comma-separated.