---
title: "How Does Attribution Work When Multiple Campaigns Overlap During the Same Visit?"
slug: "how-does-attribution-work-when-multiple-campaigns-overlap-during-the-same-visit"
updated: 2024-10-10T10:34:31Z
published: 2024-10-10T10:34:31Z
canonical: "docs.mapp.com/how-does-attribution-work-when-multiple-campaigns-overlap-during-the-same-visit"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How Does Attribution Work When Multiple Campaigns Overlap During the Same Visit?

**Q: In terms of attribution, what happens if multiple campaigns overlap during the same visit?**

A: When multiple campaigns overlap in the same visit, the attribution depends on the selected model. For example, the “Last Campaign” model will credit the most recent campaign, while multi-campaign models distribute credit across all active campaigns based on the configured weighting.

## Related

- [Introduction to Attribution and Customer Journeys](/customer-journey-and-attribution.md)