Use Cases

Your team has many goals that you need to hit throughout the year. With Mapp Intelligence's Forecasts, you can know if you're on track to meet them! In our example, we want to forecast the number of orders that we will reach by the end of this mont...

The first occurrence analysis lets users discern when a particular object, such as a new referrer or campaign, is tracked for the first time, offering crucial insights into new elements influencing website behavior. Key use cases involve evaluatin...

This article shows you, how to set up page categories (so-called content groups) in Mapp Intelligence. Preface Pages can be grouped by using content groups. This allows for a higher-level view, greater flexibility in the analysis, and easier usag...

This article shows you how you can track and analyze which share of a content element (e.g., an article) was read. General Remarks With Content Engagement, the usage of content elements can be analyzed in detail. It's an evolution of the pure scr...

CRM (Customer Relationship Management) data can be integrated into Mapp Intelligence to ensure a comprehensive valuation of customers or leads. Mapp Intelligence can also import web-specific information into the CRM system to broaden the database. ...

What are natural and unnatural traffic? Natural traffic is generated by "real" users of your website. In contrast, unnatural traffic is, for instance, generated by bots and crawlers. With the help of bots and crawlers, the content of your website ...

This article shows you, how to track the usage of ad blockers. Preface The tracking of the use of ad blockers can be useful, especially for websites using advertisements and/or remarketing pixels. For quick integration, Mapp provides a plugin. I...

This article shows how to distinguish good bounces from bad bounces using engagement metrics. General remarks The metrics Bounces and Bounce Rate are often used for analyzing marketing campaigns. They show you in how many visits (or in which shar...

To understand how a specific page is used, it is important to examine how users reach this page. This Best Practice shows possible analyses, exemplified by a page named "en.topics". 1. Fundamental analysis: Entry or no entry? Generally, we can d...

Page load time can be an indicator for the availability of websites and possible technical problems. Mapp provides a plugin that enables this measurement. The plugin is available in Tag Integration, but can be added as separate JavaScript file...

Smart Notifications give you additional insights into Mapp Intelligence data. They provide actionable insights on: Campaign performance... We are analyzing your advertising campaigns and check whether there are certain times, devices or geogr...

This article shows you, how you can use data tracked via Mapp Intelligence for deriving the sentiment of your users and how you can integrate this information into your CRM system. Preface Track all important information on your website and save ...

This article shows you, how you can integrate return information. Preface Return information can be tracked via an e-commerce parameter. The matching is done based on an order ID, that is transmitted to Mapp. Usually, it is transmitted every day ...

This article shows you how to integrate product images into your analyses and reports. General remarks Mapp Intelligence allows you to import product images. These images can be used in analyses and reports instead of the product name. This featu...

This article shows you, how to analyze the usage of the internal search of your website with Mapp Intelligence. 1. Preface A comprehensive understanding of how the website visitors use the internal search of my website is the basis for its optimi...

This article shows you, which information should be tracked in order to ensure an optimal analysis of your website's internal search. Preface In many cases, the internal search is an important navigation element of websites. In this article, we c...

This article helps you to understand how accesses from different time zones are tracked in Mapp Intelligence and how they can be analyzed. All data collected in Mapp Intelligence shows server time, i.e., the point of time when Mapp received the dat...

This article shows you, how you activate and configure the Net Promoter Score plugin in Mapp Tag Integration. Furthermore, possible analyses in Mapp Intelligence are shown. Net Promoter Score (NPS) The Net Promoter Score (NPS) is a correlated key...

The depiction of target values is crucial for meaningful reporting. Target values can be imported to Mapp Intelligence with a time category. For each target, a separate time category has to be used.  In our case, the import is done via an...

This article shows you, how you can define values for visits based on accessed pages. For doing so, different numeric values are assigned to single pages. As a result, you get another interesting key figure beside the classic KPIs like Bounce Rate ...

What are Smart Alerts? Smart Alerts send notifications when data values change significantly. With the help of Machine Learning, Mapp derives a corridor from values that were tracked in the past. Here, even seasonalities like weekdays are taken int...

This article provides basic information about User-centric Tracking in Mapp Intelligence. Detailed descriptions can be found in the article User Centric Tracking (2): The next level . What is User-centric Tracking? With the evolution of how peop...

The following examples and graphics describe the operation of User Centric Tracking once again in detail. Each individual image – unless stated otherwise – shows a completed visit to the website. Under the images is the information collected by trac...

This article shows you how you can set up product categories. Preface Products can be grouped by using product categories. This allows a higher-level view, greater flexibility in the analysis, and easier usage of the user interface. By doing so, ...

This article shows, how you can track and analyze, what percentage of a page has been seen. Preface The tracking of the scroll behavior is an important KPI, especially for content sites. Mapp provides a plugin, that enables this measurement. It a...

This video demonstrates how to update your Mapp Intelligence Analysis directly within Excel using the Intelligence API. The exact paths and designations may differ depending on your Excel version. All the steps we mention in the video are lis...

This video’s use case illustrates how an insight-led churn prevention automated marketing plan can help to re-engage your users and proactively support customer retention. Here are the steps that are mentioned in the video above.