---
title: "Message Creation: Template (In-App)"
slug: "in-app-message-creation-step-2-template"
updated: 2026-02-10T16:45:35Z
published: 2026-02-10T16:45:35Z
canonical: "docs.mapp.com/in-app-message-creation-step-2-template"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Message Creation: Template (In-App)

### Overview

In the **Template** step, you select the layout and structure for your in-app message. The step begins with a popup where you choose from predefined templates under Web In-App or Native In-App. After selection, you configure and preview the message using the *Content* and *Configuration* tabs. A *Preview Contact* option allows you to simulate personalization for a specific user.

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### Navigation Path

During message creation, follow the message creation process until you reach **Template**.

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### Template Selection

| **Setting** | **Description** |
| --- | --- |
| **Template Type** | Choose between *Web In-App* and *Native In-App* templates using the tabs. |
| **Template Selection** | Select a predefined template such as “Custom HTML”, “Standard”, “Fullscreen”, or “Banner”. |
| **Rendering Method** | Web templates are rendered via HTML; Native templates use mobile SDK rendering for iOS/Android. |

### Content Tab

| **Element** | **Description** |
| --- | --- |
| **Image** | Upload an image or select one from the Content Store. |
| **Content** | Define the message headline and body; configure text color. |
| **Buttons** | Add up to two buttons with label, background color, text color, and an action. Available actions: open deep link in the app, open web page, open app store, or dial number. |

### Configuration Tab

| **Setting** | **Description** |
| --- | --- |
| **Message Type** | Defines the format and layout type (e.g., Banner, Fullscreen). Selected based on template. |
| **Display Duration (seconds)** | Sets how long the message remains visible once triggered. A value of 0 means persistent display. |

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### Important Notes

- Switching between templates does not reset your content, **except** when selecting "Custom HTML (Web)", which clears all fields.
- Native templates are optimized for mobile platform conventions and performance.

## Related

- [Message Creation: Inbox (In-App)](/in-app-message-creation-step-3-inbox.md)