---
title: "Message Creation: Delivery (In-App)"
slug: "in-app-message-creation-step-4-delivery"
updated: 2026-02-10T16:46:20Z
published: 2026-02-10T16:46:20Z
canonical: "docs.mapp.com/in-app-message-creation-step-4-delivery"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Message Creation: Delivery (In-App)

### Overview

In the **Delivery** step, you configure the targeting, triggering event, and timing of the In-App message. This controls who sees the message, when, and under what conditions.

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### Navigation Path

During message creation, follow the message creation process until you reach **Delivery**.

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### Settings Table

| Setting | Description |
| --- | --- |
| Mobile App | Select the mobile app where the message should appear. Must be configured beforehand. |
| Target Audience | Choose to send to all app users or to a specific segment (groups are not supported). |
| Triggering Event | Select the app event that triggers the message (e.g., app open, screen view). |
| Message Frequency | Define how often a user may receive this message. |
| Activation | Set to activate immediately or on a scheduled date/time. |
| Deactivation | Optional: Set a specific date/time to stop the message. If left blank, the message stays active until manually deactivated. |

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### Important Notes

- In-app messages stay active until manually deactivated or until a scheduled end date is reached.
- If no deactivation is defined, the message continues to trigger whenever its event and segment conditions are met.

## Related

- [Message Creation: Summary (In-App)](/in-app-message-creation-step-5-summary.md)