---
title: "In-App Message Statistics"
slug: "in-app-message-statistics"
updated: 2024-02-29T13:14:46Z
published: 2024-02-29T13:14:46Z
canonical: "docs.mapp.com/in-app-message-statistics"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# In-App Message Statistics

## Navigation Path

​*Statistics​* *>* *Group Messages > In-App Messages > View Statistics*​

## General Information​

This​ window shows aggregated key performance indicators (KPIs) for your In-App messages.

**What can I do in this window?**

- Evaluate delivery performance and recipient activity.
- See how many In-App messages were sent.
- See how many contacts immediately clicked the push notification per device.
- See how many contacts opened the app that is associated with the push notification during the 12-hour time period immediately after the notification sendout. This number is calculated per device.

**Total and Unique counts**

Most metrics are provided as both Total and Unique counts.

- **Total** counts are calculated regardless of the number of action repetitions per single message/user relation.
- **Unique** counts: clicks, dismisses, read, and unread messages are counted by filtering the customer_ID.

> One In-App message can be sent multiple times to one contact. This depends on the frequency defined in the message sendout settings.

## Basic Information Panel

| Information | Description |
| --- | --- |
| **Message ID** | Shows the unique message ID that is assigned to each message in the Engage system. |
| **Message Status** | Shows one of these statuses: - Draft - Scheduled - Active - Completed |
| **Segment** | The name of the segment to which the message was sent. |
| **Segment Size** | The size of the segment at the time of sendout. |
| **Activation Date** | Date and time of activation. |
| **Deactivation Date** | Date and time of deactivation. |
| **App Name** | Shows the name of your mobile app. |

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/52b6a26d-b64d-4b4a-8560-39b1f5ed21b8.png)

## Delivery Performance Panel

This section provides a summary of sendout-specific information for your In-App Message. You can also filter the graph by **total** and **unique** counts.

| Metric | Description |
| --- | --- |
| **Delivery Rate** | The overall percentage of messages that were delivered to contacts. \| Delivery Rate = Delivered / Sent * 100 \| \| --- \| |
| Delivery Rate = Delivered / Sent * 100 |
| **Sent** | All messages that were sent. \| Sent = Delivered + Bounced + Skipped \| \| --- \| The maximum value is Segment Size * Frequency of message. Each message can be shown multiple times, depending on message sendout settings. |
| Sent = Delivered + Bounced + Skipped |
| **Delivered** | All messages that had a server response for success. |
| **Skipped** | All messages with unsuccessfully processed responses: - Not included in segment - Template render error - Display count exceeded |
| **Bounced** | All messages with server error responses: - Replaced by the newer message - Content doesn’t exist or the server couldn’t load it - Timeout because of the loading size - Server Error - Unknown |

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/05ed07bc-71f2-451a-be6b-2266e00a5abb.png)

## Recipient Activity Panel

| Metric | Description |
| --- | --- |
| **CTR** | CTR stands for Click-through rate. \| CTR = Clicked Messages / Delivered Messages \| \| --- \| |
| CTR = Clicked Messages / Delivered Messages |
| **Clicks** | Displays the number of single messages that were clicked. If a recipient clicks a message more than once, this counts only one time. - Open Deep Link - Open Landing Page - Open App Store - Open Inbox Deep Link - Open Inbox Landing Page - Open Inbox App Store - Dial Number |
| **Dismiss Rate** | \| Dismiss Rate= Dismissed Messages / Displayed Messages \| \| --- \| |
| Dismiss Rate= Dismissed Messages / Displayed Messages |
| **Dismiss** | Displays the number of single messages that were dismissed. If a recipient dismisses a message more than once, this counts as only one time. - Message Dismissed - Message Timeout |
| **Read Rate** | \| Read Rate = Read Messages / Delivered Messages \| \| --- \| |
| Read Rate = Read Messages / Delivered Messages |
| **Read** | Displays the number of single messages that were read. If a recipient reads a message more than once, this counts as only one time. |
| **Unread** | Displays the number of single messages that were not read. |
| **Deleted** | Displays the number of single messages that were deleted. |

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/03409baa-1398-46a6-9e0b-95d8fb23fba0.png)