---
title: "Increase Attendance by Promoting Exhibition Dates"
slug: "increase-attendance-by-promoting-exhibition-dates"
updated: 2025-08-27T12:51:19Z
published: 2025-08-27T12:51:19Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Increase Attendance by Promoting Exhibition Dates

This use case demonstrates a strategy marketers can use to increase recipient engagement by displaying relevant content - in this case, information about exhibition dates in their respective location.

[Embedded content](https://player.vimeo.com/video/939624476?badge=0&autopause=0&player_id=0&app_id=58479)

All the steps we mention in the video are listed below.

**Prerequisites**

1. A custom attribute for the customer's area: [Create Custom Attribute](/v1/docs/create-custom-attribute). You can check whether the custom attribute has been set correctly by going to *Audience > Administration > All Contacts* and looking at a contact profile: ![](https://documentation.mapp.com/download/attachments/62751457/tempsnip.png?version=1&modificationDate=1715339728000&api=v2)
2. Segmentation for the target audience: [Create a Segment](/v1/docs/create-a-segment). The segment is called "Opt-Ins" and includes contacts whose Custom Attribute "Opt-In" is equal to *True*. The segment must be published before use. ![](https://documentation.mapp.com/download/attachments/62751457/image2024-5-10_13-20-1.png?version=1&modificationDate=1715340000000&api=v2)
3. A Content Store image for each area: [Create New Content Store Element](/v1/docs/create-new-content-store-element-window). Go to *Content > Content Store > Images* to make sure that you have images for each area, containing the dates and location of the exhibition in that area. ![](https://documentation.mapp.com/download/attachments/62751457/image2024-5-10_13-21-39.png?version=1&modificationDate=1715340098000&api=v2)

| Step | Where | What |
| --- | --- | --- |
| 1 | *Content > Email > Email Messages* | Add the dynamic content to your email. - Create an Email Message "Travel Exhibition Dates". - Add a hero block "T&R" Hero Image" for every exhibition banner in the content store (see the prerequisites). - Select the block for "Glasgow" and go to the **Details** tab o the right. - Activate the slider **Sendout Condition**. - In the pop-up window **Select a sendout condition**, select **Attribute** and the following conditions: - Attribute: Area - Value: Scotland - Click **Save**. - Repeat this action for each location's block in the email. - Save the message. For more information, see [Create a New Block](/v1/docs/create-a-new-block). |
| 2 | *Content > Email > Email Messages* | Schedule the message sendout - Once the message is saved, click **PREPARE SENDOUT** at the top right of the **Compose Email Message** window. This opens the **Configuration** section. - To test the message, click **Preview** and select a profile of a contact whose area you know. Then click **Update**. The email preview will show the exhibition banner that was set up for that area. - Configure the sendout: - Group: Master Email - Segment: Opt-Ins - Message transport: Schedule - Select the correct data and time - Click **Schedule Message**. For more information, see [Schedule Message Processing](/v1/docs/schedule-message-processing). |