---
title: "Increase Revenue by Responding Quickly to Cart Abandonment"
slug: "increase-revenue-by-responding-quickly-to-cart-abandonment-1"
updated: 2025-08-27T07:21:50Z
published: 2025-08-27T07:21:50Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Increase Revenue by Responding Quickly to Cart Abandonment

This use case demonstrates setting up an Abandoned Cart campaign to increase revenue.

[Increase revenue by responding quickly to cart abandonment - 2024/05 - Sandra]( https://player.vimeo.com/video/950789289?badge=0&autopause=0&player_id=0&app_id=58479)

All the steps we mention in the video are listed below.

**Prerequisites**

Abandoned Cart data must be set up in one of two ways: via a Mapp Connect shop integration or the Mapp Intelligence Tracking Script/SDK. You will find more information and technical details about these tracking solutions here: [Abandoned Cart & Wishlist Tracking](/v1/docs/abandoned-cart-and-wishlist-tracking).

## A) Create a Prepared Message

This section shows how to create a message that dynamically includes product information based on the eCommerce table.

1. In Mapp Engage, click *Create New > Message > Email Message.*
2. Create the message called "Abandon_Cart_Reminder".
3. Insert a placeholder for the product. When the message is sent, the placeholder is replaced by data from the eCommerce table. For example:

```xml
<%ForEach var='abandonedCart' items="${ecx:sort(user.abandonedCartProducts, 'timestamp', 'desc')}"%>
     <%${abandonedCart['productName']}%>
     <%${abandonedCart['productPrice']}%>
<%/ForEach%>
```

For more information, see [Use Related Data in a Message](/v1/docs/use-related-data-in-a-message).
4. Save the message as a prepared message. You will use it again in the Whiteboard creation step.
5. All the steps we mention in the video are listed below.

## B) Create Whiteboard

In this step, you create the automation that communicates with your contacts about the products in their carts.

> [!NOTE]
> How does the Whiteboard work?
> 
> - The Whiteboard begins when a product is added to the Abandoned Cart eCommerce table, i.e. when the contact adds a product to their cart.
> - If they don’t place an order within one hour, they will receive an email.
> - If they add another product to the cart after they have entered the Whiteboard but before the reminder email is sent, it does not reset their progress - they continue with the consecutive Whiteboard steps.
> - If they place an order, the goal of the Whiteboard will be met and so, no reminder email will be sent. The contact will be removed from the Whiteboard audience.
> - Adding another product to their cart after receiving the reminder email re-enters the contact into the Whiteboard and the cycle starts again.

1. Create an Event-based whiteboard called "AbandonCart_Reminder".
2. Add the **Abandoned Cart Event** as the whiteboard trigger. Use the following configuration:
  - React on: Add
  - **Whiteboard Audience Definition**:
    - Group "All Groups"
    - Enrolment "Multiple Times"
  - **Event Definition**: Any abandoned cart product
3. Save the configuration
4. Add step****[**Wait**](/v1/docs/wait)****and define the required timeframe. It is good practice to let some time pass between your contact adding a product to their cart and sending a follow-up message. In this example, we added 1 hour.
  - Value: 1
  - Unit: Hour
  - Click **Apply**
5. Add the job **Send Email** with the following configuration:
  - Message Selection: Prepared Email Message
  - Email Message: Abandon_Cart_Reminder
  - Click **Apply**
6. Define a **Whiteboard Goal**. The Whiteboard goal is met when a transaction is registered for a contact. The contact is removed from the automation, and no message has been sent to them.
  - Click **SETUP**.
  - Event: Transaction Registered
  - Transaction: Any Transaction
  - Click **Apply**
7. Activate your Whiteboard.

## Related

- [Tracking Abandoned Activity: Wishlist, Browse & Cart](/abandoned-cart-and-wishlist-tracking.md)