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      Increase revenue through personalized website overlays using referrers
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      Increase revenue through personalized website overlays using referrers

      • 1 Minute to read
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      Article summary

      Watch the following video to learn how to increase revenue through personalized website overlay using referrers.

      Below is a table containing the steps mentioned in the video for an easy follow-up.

      Visit

      Find more information in the course Mapp Intelligence - Onsite Layers.

      Here are the steps that are mentioned in the video above.

      Step

      Navigation path

      Description

      1

      Intelligence > Reports

      • Create a new report

      • Add Referrer URLs analysis with metric Order Value and use filter "First occurrence Referrer equal yes"

      More information on report creation in Mapp Academy or the training chapter

      2

      Marketing > Target Groups > Real-time Behaviours


      Create a Real-time Behaviour based on new trigger:

      • context Visit

      • Referrer equals [Referrer name]

      3

      Marketing > Contents > Layers

      Create a new layer:

      • add layer URL

      4

      Marketing > Placements > Overlay

      Create a new overlay placement:

      • restrict URL to cart page

      5

      Marketing > Campaigns

      Create a new campaign:

      • select Target Group > All Users and
        Target Group > [Real-time Behaviour] (step 2)

      • select Content > [Layer] (step 3)

      • select Frequency Caps > Per user session; add "1"

      • select Placements > [Overlay Placement] (step 4)

      More information on Marketing Automation

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