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Increase Revenue through personalized website overlays using referrers

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Watch the following video to learn how to increase revenue through personalized website overlay using referrers.

Below is a table containing the steps mentioned in the video for an easy follow-up.

Looking for a structured learning path?

Learn step by step in our Academy Course: Mapp Intelligence - Onsite Layers.

Here are the steps that are mentioned in the video above.

Step

Navigation path

Description

1

Intelligence > Reports

  • Create a new report

  • Add Referrer URLs analysis with metric Order Value and use filter "First occurrence Referrer equal yes"

More information on report creation in Mapp Academy or the training chapter

2

Marketing > Target Groups > Real-time Behaviours

Create a Real-time Behaviour based on new trigger:

  • context Visit

  • Referrer equals [Referrer name]

3

Marketing > Contents > Layers

Create a new layer:

  • add layer URL

4

Marketing > Placements > Overlay

Create a new overlay placement:

  • restrict URL to cart page

5

Marketing > Campaigns

Create a new campaign:

  • select Target Group > All Users and
    Target Group > [Real-time Behaviour] (step 2)

  • select Content > [Layer] (step 3)

  • select Frequency Caps > Per user session; add "1"

  • select Placements > [Overlay Placement] (step 4)

More information on Marketing Automation