---
title: "Increase Revenue through personalized website overlays using referrers"
slug: "increase-revenue-through-personalized-website-overlays-using-referrers"
updated: 2025-06-10T09:12:02Z
published: 2025-06-10T09:12:02Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Increase Revenue through personalized website overlays using referrers

Watch the following video to learn how to increase revenue through personalized website overlay using referrers.

Below is a table containing the steps mentioned in the video for an easy follow-up.

[Increase revenue through personalized website overlays using referrers - 2023/11 - Robert](https://player.vimeo.com/video/885140402?h=69e51a0b6e&badge=0&autopause=0&player_id=0&app_id=58479)

> [!TIP]
> ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/grafik(33).png)
> 
> Looking for a structured learning path?
> 
> Learn step by step in our Academy Course: [Mapp Intelligence - Onsite Layers](https://academy.mapp.com/catalog/courses/4902192).

Here are the steps that are mentioned in the video above.

| Step | Navigation path | Description |
| --- | --- | --- |
| 1 | *Intelligence*> *Reports* | - Create a new report - Add **Referrer URLs** analysis with metric **Order Value** and use filter "First occurrence Referrer equal yes" More information on report creation in [Mapp Academy](https://academy.mapp.com) or the [training chapter](/v1/docs/user-interface-11-custom-reports) |
| 2 | *Marketing > Target Groups > Real-time Behaviours* | Create a Real-time Behaviour based on new trigger: - context **Visit** - **Referrer**equals **[Referrer name]** |
| 3 | *Marketing > Contents > Layers* | Create a new layer: - add layer URL |
| 4 | *Marketing > Placements > Overlay* | Create a new overlay placement: - restrict URL to cart page |
| 5 | *Marketing > Campaigns* | Create a new campaign: - select Target Group > **All Users** and Target Group > **[Real-time Behaviour]** (step 2) - select Content > **[Layer]** (step 3) - select Frequency Caps > Per user session; add "1" - select Placements > **[Overlay Placement]** (step 4) [More information on Marketing Automation](/v1/docs/marketing-automation) |