---
title: "Set Up Web Analytics Integration (Level 1)"
slug: "integrate-an-external-web-analytics-tool-level-1"
description: "Add web analytics parameters to all links of a Mapp Engage group so tools such as Google Analytics can attribute email campaigns."
status: "update"
updated: 2026-10-30T15:09:22Z
published: 2026-10-30T15:09:22Z
canonical: "docs.mapp.com/integrate-an-external-web-analytics-tool-level-1"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Set Up Web Analytics Integration (Level 1)

## Goal

To attach a special parameter to all links of a message. These parameters enable an external web analytics system to recognize and evaluate the various email campaigns of Engage. For an overview of the various levels of integration, see [Web Analytics Integrations](/v1/docs/web-analytics-integrations).

## Procedure

1. In the main navigation, click *Audience > Groups*.
2. Choose the groups whose messages should be evaluated with the web analytics tool.
3. Click the ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/8005548f-ca75-4a82-8437-58ad7a079fa9.png) button to edit the group settings.
4. Click the ​**Tracking & Links** tab.
5. Expand the **​Link Parameters** area.
6. Click the button ​**Web Analytics**. A new window for selecting a web analytics tool opens.
7. Choose your web analytics system by clicking the button ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/8ac8d802-826a-4bc9-a988-8ec043bbbe43.png). The link parameters required by the selected web analytics system are automatically filled in.

> Depending on the web analytics system, it may be necessary to activate the parameters in the web analytics system. Contact the administrator of your web system for this information.

In order to transmit additional information to the web analytics system, links can be assigned additional parameters.
8. Any links you would like to exclude from link tracking can be defined by expanding the additional area **Exclude Links**. Please see the instructions under [Exclude Links From Link Parameters](/v1/docs/exclude-links-from-link-parameters).
9. Click ​**Save** to save the parameter settings. During the sendout of every message from this group, this parameter will be added to every link that was not explicitly excluded in Step 8.

> [!NOTE]
> Note
> 
> If Email Tracking Consent is active for your account, contacts who denied or withdrew consent only get parameters named `utm_source`, `utm_medium`, `utm_campaign`, `utm_term` or `utm_content` when the message uses **Normal Tracking** or **Force Anonymized when denied or withdrawn**. If your web analytics system relies on other parameter names, it receives no campaign parameters for these contacts. For details, see [Email Tracking Consent](https://docs.mapp.com/docs/engage-email-tracking-consent#utm-and-other-link-parameters).