---
title: "Landing Pages"
slug: "landing-pages"
status: "update"
updated: 2025-07-25T13:50:43Z
published: 2025-07-25T13:50:43Z
canonical: "docs.mapp.com/landing-pages"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Landing Pages

Landing Pages are dedicated web pages created and managed in Mapp Engage. They allow you to extend your messaging campaigns with on-brand, personalized content — without involving external agencies.

You can use Engage Landing Pages to collect data, deliver time-sensitive promotions, or maintain a consistent brand presence across campaigns. Each page is fully customizable in layout, design, and visibility — and can be personalized with recipient-specific content using placeholders and rules, just like in email messages.

Landing Pages can be linked from emails, ads, websites, or other media — and set up for **limited-time** or **permanent** use. You can define redirects when a page expires or is deactivated, ensuring smooth user journeys even after a campaign ends.

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## Why use Landing Pages?

- Publish targeted content outside of the inbox
- Personalize content based on recipient data
- Collect customer input via web forms
- Run short-term promotions or permanent campaigns
- Easily launch new pages without external resources

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## Key Functions

- Create, edit, and manage landing pages in Engage
- Use placeholders and personalization rules
- Preview and publish with full control
- Deactivate pages or set an expiration date
- Automatically redirect visitors from inactive pages
- Track visits, conversions, and device data
- Export raw tracking data if needed
- Use Mapp Intelligence to analyze behavior across channels