---
title: "Opt Out of a Specific SMS Campaign"
slug: "let-customers-opt-down-from-a-specific-sms-campaign"
updated: 2025-04-17T14:07:06Z
published: 2025-04-17T14:07:06Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Opt Out of a Specific SMS Campaign

This use case shows how to let customers opt out of a specific SMS campaign (e.g., Father's Day) while keeping them subscribed to all other marketing content.

[Using SMS To Enhance The Customer Experience - Empowering Customers to Control Subscriptions - Sandra](https://player.vimeo.com/video/1040093224?badge=0&autopause=0&player_id=0&app_id=58479)

| **Step** | **Navigation path** | **Description** |
| --- | --- | --- |
| 1 | *Messages > Draft Messages > SMS* | Prepare the SMS Opt-Out Message (e.g., `FathersDayOptOut`) |
| 2 | *Content > Email > Email Messages* | Prepare the Father’s Day Email Sendout (e.g.,****`FathersDay_Promotion`) |
| 3 | *Administration > Attributes > Profile Attributes* | **Create the Custom Attribute** - **Attribute name:** `Opt_Out_FD` - **Type:** Boolean This attribute will be updated when users reply to the opt-out SMS. See [Create Custom Attributes](/v1/docs/create-custom-attributes) |
| 4 | *Audience > Group Management > Groups* | **Define SMS Reply handling** In your Group’s Reply Handling tab: - Set **Incoming Mobile Messages** to **Initiate Event-based Automation** See [SMS Reply Handling](/v1/docs/sms-reply-handling) |
| 5 | *Automations > Whiteboards* | **Configure the opt-out automation** - Create an Event-based Whiteboard - **Triggering event**: - **Reacts to SMS** - **Specific Group**: Newsletter Subscriptions - **Add Criteria**: Message Body contains NOTHANKS - **Add next step**: - **Change Profile Attribute** - **Add Attribute**: `Opt_Out_FD`**,** Defined Value, TRUE |
| 6 | *Automations > Whiteboards* | **Configure the Father’s Day Automation** - Create a Scheduled Whiteboard - **Start Job**: - Whiteboard Audience: Newsletter Subscriptions - **Add next step**: - **Send SMS Message**: `FathersDayOptOut` - **Add filter:** - **Attribute value:**`Opt_Out_FD`, FALSE |

## Related

- [Whiteboards](/whiteboards.md)