The Lifecycle ID uniquely identifies each Customer Journey in Mapp Intelligence.
A Customer Journey represents the complete sequence of campaign interactions that lead a visitor to achieve a specific website goal (for example, a purchase or newsletter signup). Each journey receives its own unique Lifecycle ID, making it possible to analyze and filter campaign contacts or conversions by individual journeys.
This dimension helps you distinguish between multiple journeys of the same visitor and understand how different campaigns contributed to each goal completion.