This page includes some of the objects we created in Mapp Engage for the purpose of creating examples in our online documentation. You may use them for reference.
Groups
Name | Description | Use |
|---|---|---|
Master_Email | Group of contacts who wish to receive email communications | A master distribution list to be used with different segments to create a campaign audience for email sendouts |
Master_SMS | Group of contacts who wish to receive SMS communications | A master distribution list to be used with different segments to create a campaign audience for SMS sendouts |
UK_Competition_Winners | Group of contacts who have won a prize in a recent competition | A regularly updated list of competition winners who can then be notified of their win |
UK_Low_Level | Group of contacts with low purchase value | Can be used in segmentation to exclude contacts with low-value purchases from certain high-value sendouts |
Attributes
Name | Description | Use |
|---|---|---|
First_Purchase_Value | Populated when a contact makes a purchase to indicate the value of their first purchase | Can be used to target new customers in different ways when we don't yet have much additional info about them |
Loyalty_Level | Populated with value 'Bronze', 'Silver', 'Gold' or 'Platinum' based on their total purchase value | Can be used in segments, dynamic blocks or whiteboards to make sure contacts are sent appropriate message content |
Opt_In | Populated True or False to indicate whether a contact can be communicated with or not | Can be important in making sure only contacts who have opted in receive certain types of communication |
Prepared Messages
Name | Description | Use |
|---|---|---|
Abandon_Cart_Reminder | Prepared email message that reminds a contact that they have items in their cart | Typically this will remind the contact that they have items in their cart, and may encourage them to complete the purchase by including free shipping |
Promo_25 | Prepared email message that may be sent to contacts as part of a promotion offering a discount | Variations of this message may include a discount voucher, free shipping offer or other promotion that will be of interest to the contact |
Purchase_FollowUp | Prepared email message that can be sent to a contact following purchase activity. There may be several variations of this message | Different variations of this email may thank contacts for making a purchase, make additional product information available, or recommend additional products to complement the recent purchase |
UK_Birthday_Email | Prepared email message wishing contacts a Happy Birthday | Used in a birthday campaign to show appreciation for contacts by wishing them a Happy Birthday |
UK_Congratulations | Prepared email message letting a competition winner know about their win | Used as a one-off notification |
UK_Flash_Sale_Notification | Prepared email message notifying contacts of an imminent sale | Different variations can be sent to make contacts aware of up-coming sales such as Black Friday |
UK_Newsletter | Prepared email message containing news, events, competitions etc. | Used as part of a weekly or monthly sendout to keep contacts up to date with the business |
UK_Product_Promotion | Prepared email message notifying contacts of additional products on sale | A follow-up to the initial sale notification detailing other products that the client might be interested in |
UK_Subject_Test_A UK_Subject_Test_B | Two prepared email messages that have the same content, but different subject lines | Used in A/B testing to decide on the best subject line based on open rates |
Segments
Name | Description | Use |
|---|---|---|
UK_Birthday | Criteria checking for contacts who are having a birthday on the run date and are in the UK | Used to identify contacts having a birthday (or other anniversary such as 1 year since they opened an account) |
UK_Lapsed | Criteria includes checking activity status of the contact and the Country is UK. If the activity status is Lapsed, it indicates the contact has had little activity recently | Used to make sure lapsed contacts are not targeted in most campaigns, as that would result in a poor sender reputation. But targeting lapsed contacts in a special sendout can be a useful way of trying to reactivate them |
UK_Opt_In | Criteria includes checking the Opt_In attribute for True and the Country is UK | Used as part of a sendout to make sure only contactable people are included |