List of Objects used in Example Configurations

Master_Email

Group of contacts who wish to receive email communications

A master distribution list to be used with different segments to create a campaign audience for email sendouts

Master_SMS

Group of contacts who wish to receive SMS communications

A master distribution list to be used with different segments to create a campaign audience for SMS sendouts

UK_Competition_Winners

Group of contacts who have won a prize in a recent competition

A regularly updated list of competition winners who can then be notified of their win

UK_Low_Level

Group of contacts with low purchase value 

Can be used in segmentation to exclude contacts with low-value purchases from certain high-value sendouts

First_Purchase_Value

Populated when a contact makes a purchase to indicate the value of their first purchase

Can be used to target new customers in different ways when we don't yet have much additional info about them

Loyalty_Level

Populated with value 'Bronze', 'Silver', 'Gold' or 'Platinum' based on their total purchase value

Can be used in segments, dynamic blocks or whiteboards to make sure contacts are sent appropriate message content

Opt_In

Populated True or False to indicate whether a contact can be communicated with or not

Can be important in making sure only contacts who have opted in receive certain types of communication

Abandon_Cart_Reminder

Prepared email message that reminds a contact that they have items in their cart

Typically this will remind the contact that they have items in their cart, and may encourage them to complete the purchase by including free shipping

Promo_25

Prepared email message that may be sent to contacts as part of a promotion offering a discount

Variations of this message may include a discount voucher, free shipping offer or other promotion that will be of interest to the contact

Purchase_FollowUp

Prepared email message that can be sent to a contact following purchase activity. There may be several variations of this message

Different variations of this email may thank contacts for making a purchase, make additional product information available, or recommend additional products to complement the recent purchase

UK_Birthday_Email

Prepared email message wishing contacts a Happy Birthday

Used in a birthday campaign to show appreciation for contacts by wishing them a Happy Birthday

UK_Congratulations

Prepared email message letting a competition winner know about their win

Used as a one-off notification

UK_Flash_Sale_Notification

Prepared email message notifying contacts of an imminent sale

Different variations can be sent to make contacts aware of up-coming sales such as Black Friday

UK_Newsletter

Prepared email message containing news, events, competitions etc.

Used as part of a weekly or monthly sendout to keep contacts up to date with the business

UK_Product_Promotion

Prepared email message notifying contacts of additional products on sale

A follow-up to the initial sale notification detailing other products that the client might be interested in

UK_Subject_Test_A

UK_Subject_Test_B

Two prepared email messages that have the same content, but different subject lines

Used in A/B testing to decide on the best subject line based on open rates

UK_Birthday

Criteria checking for contacts who are having a birthday on the run date and are in the UK

Used to identify contacts having a birthday (or other anniversary such as 1 year since they opened an account)

UK_Lapsed

Criteria includes checking activity status of the contact and the Country is UK. If the activity status is Lapsed, it indicates the contact has had little activity recently

Used to make sure lapsed contacts are not targeted in most campaigns, as that would result in a poor sender reputation. But targeting lapsed contacts in a special sendout can be a useful way of trying to reactivate them

UK_Opt_In

Criteria includes checking the Opt_In attribute for True and the Country is UK

Used as part of a sendout to make sure only contactable people are included