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Lookalike Audience (window)
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Navigation Path
In the Main Navigation, click .
⇒ The Lookalike Audience window opens.
Purpose
Review lookalike audiences and their basic details.
What can I do in this window?
Add a lookalike audience.
Edit and delete a lookalike audience.
Get insights about the performance of a lookalike audience.
Information
Item | Description |
---|---|
Name | Displays the name of the lookalike audience. |
Platform | Displays the platform to which the lookalike audience was exported to extend your audience reach. |
Users | Displays the change in audience size on a per day basis. However, as soon as visitors meet the criteria, the lookalike audience is updated in real time. |
Created | Displays the date the lookalike audience was created. The date corresponds to the first time the lookalike audience was exported to the specified platform. |
Created by | Displays the system user who created the custom audience. |