---
title: "Manage Personalizations"
slug: "managing-personalizations"
description: "Learn how to edit, copy, transfer ownership of, and delete personalizations in Mapp Engage, and what happens to messages that use them."
status: "update"
updated: 2026-11-04T13:46:35Z
published: 2026-11-04T13:46:35Z
canonical: "docs.mapp.com/managing-personalizations"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Manage Personalizations

## Goal

Edit, copy, transfer, and delete saved personalizations.

---

## Background Information

Depending on their system role, users can view, apply, and edit all personalizations or only their own. Users who only have access to their own personalizations can only apply personalizations they own. To make a personalization available to such a user, transfer the ownership to this user.

When you insert a saved personalization into a message, its code is copied into the message. Changes to the saved personalization therefore do not change messages that already contain it. This also applies when you delete a personalization: It keeps working in these messages, but you can no longer select or manage it.

---

## Procedures

### Editing a Personalization

1. Navigate to *Audience > Segmentation > Personalization*.
2. In the **Actions** column, open the context menu of the personalization and click **Edit**.

The Personalization Builder opens.
3. Change the personalization and click **Save**.

Messages that already contain the personalization keep the previous version. To use the changed version in such a message, remove the old code from the message and insert the personalization again. See [Insert Personalizations into HTML Emails and SMS Messages](/v1/docs/insert-a-personalization).

### Copying a Personalization

1. Navigate to *Audience > Segmentation > Personalization*.
2. In the **Actions** column, open the context menu of the personalization and click **Copy**.

The Personalization Builder opens with a copy of the personalization.
3. Change the name, add a description, and edit the copy as needed. Personalization names are not unique, so the description helps you distinguish the copy from the original.
4. Click **Save**.

### Changing the Owner of a Personalization

1. Navigate to *Audience > Segmentation > Personalization*.
2. In the **Actions** column, open the context menu of the personalization and click **Owner**.
3. In the **Transfer Ownership** window, click **Search**.
4. In the **Member Search** window, enter the search criteria for the new owner. You can enter full or partial values, for example the first three letters of the last name.
5. Select the user who should become the new owner.
6. Click **Transfer Ownership**.

You can search by these criteria:

- **Last Name**: The last name of the user.
- **Address Type**: The email address, mobile number, or fax number of the user.
- **System Role**: The system role of the user.
- **Customer Identifier**: The unique ID that Mapp Engage assigns to the user automatically.

### Deleting a Personalization

1. Navigate to *Audience > Segmentation > Personalization*.
2. In the **Personalizations** overview, select the checkbox of the personalization.
3. Click **Delete**.

The personalization is removed from the overview and can no longer be selected in messages. It keeps working in messages that already contain it.