04 Nov 2020 Mapp Acquire allows you to use your own - first party - domain for tracking your contacts' behavior on the web. This solution prevents the tracking from being blocked, which might happen for third-party tracking domains in some browsers. Get more high-quality data from your tracking pixels.
Key Benefits
Collect and process tracking data even if your contacts are using ad blockers.
Be ready for stricter GDPR that may come in the future.
Get more high-quality data.
Availability
Available on all Acquire accounts and required some additional setting up. Contact your Account Manager for more information.
How does it work?
Create a CNAME record.
Mapp requests a TLS certificate for handling the incoming data from the pixels.
Add your tracking domain in Mapp Acquire.