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Mapp Empower: Inbox Monitoring and Rendering Update
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22 Mar 2023 Inbox monitoring and rendering are crucial deliverability features for any email platform. We are updating these features in Mapp Empower. The changes are seamless for you; you don't have to do anything.
Key Benefits
Mapp partners with Validity to provide Inbox rendering and monitoring in Empower. Validity's platform for these features is called Everest, replacing the previously used platform - 250ok.
Inbox rendering shows what an email would look like on different email clients and devices, allowing you to optimize the design before sending the message.
Inbox monitoring is checking if emails are being delivered. This is done using a seed list to the sendout, consisting of email addresses monitored by the provider.
You can learn more about inbox monitoring and rendering in this video.
Availability
The changes were rolled out on March 22nd, 2023.