---
title: "Mapp Engage: Boost Segmentation with Behavioral Attributes"
slug: "mapp-engage-boost-segmentation-with-behavioral-attributes"
updated: 2024-09-18T10:11:45Z
published: 2024-09-18T10:11:45Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Mapp Engage: Boost Segmentation with Behavioral Attributes

**18 September** **2024****:**Mapp Engage offers new insights into the customer profile for use within the Segmentation Builder and Whiteboards. Use your detailed customer insights from Mapp Intelligence more efficiently and in near real-time in Mapp Engage.

## Key Benefits

- Expanded spectrum of possible marketing communication scenarios based on your customers' detailed website behavior.
- The **Behavioral Attribute**: a new segmentation criterion in the Segmentation Builder that gives you seamless access to new profile attributes.
- Compared to the [CI segments](/v1/docs/available-segment-criteria-intelligence) used so far, this is a faster and more flexible solution for using the data in the Segmentation Builder and Whiteboards.
- Near-real-time data availability in Mapp Engage—data is available in the Segmentation Builder and Whiteboards as soon as the session ends (thirty minutes after the last activity on the website).
- Whiteboards can now be triggered by the new "Changes Behavioral Attribute" event.

## How does it work?

The prerequisites for use are:

- An active Intelligence - Engage account connection
- The website/app visitor data is matched with the campaign audience using the Mapp Intelligence tracking script. For more information, see [Mapp Cloud User Matching](/v1/docs/mapp-cloud-user-matching).

### Segmentation Builder

Use the new Behavioral Attribute to create segments based on customers' behavior on your website. You will find a new segmentation criterion under Contact Profile.

Find out more by watching the video below:

[Reviving Interest and Loyalty among inactive paid news subscribers - 2024/06 - Dario](
https://player.vimeo.com/video/960975327?badge=0&autopause=0&player_id=0&app_id=58479)

**Behavioral attributes**

| Description | Attribute Name |
| --- | --- |
| Number of days since first Website/App visit | [User Profile - Days since First Contact](/v1/docs/user-profile-days-since-first-contact) |
| Number of days since last Website/App visit | [User Profile - Days since Last Contact](/v1/docs/user-profile-days-since-last-contact) |
| Number of days since last Website/App order | [User Profile - Days since Last Order](/v1/docs/user-profile-days-since-last-order) |
| The process from the first contact to the repeated purchase | [User Profile - Macro Status](/v1/docs/user-profile-macro-status) |
| The cycle between (repeated) first contact and purchase | [User Profile - Micro Status](/v1/docs/user-profile-micro-status) |
| Total Number of Website/App orders | [User Profile - Orders](/v1/docs/metrics-user-profile-orders) |
| Total Number of Website/App discounted orders | [User Profile - Orders w. Discount](/v1/docs/user-profile-orders-w-discount) |
| Total Order value tracked on Website/App | [User Profile - Order Value](/v1/docs/user-profile-order-value) |
| Total discount value a User received on the Website/App | [User Profile - Discount Value](/v1/docs/user-profile-discount-value) |
| Total number of page impressions generated on Website/App | [User Profile - Page Impressions](/v1/docs/user-profile-page-impressions) |
| Total number of visits generated on Website/App | [User Profile - Visits](/v1/docs/user-profile-visits) |
| % of Website/App orders with discount | [User Profile - Orders with Discount Rate %](/v1/docs/user-profile-orders-with-discount-rate) |
| The amount of, e.g., Euros saved vs. the amount of, e.g., Euros spent in % | [User Profile - Price Sensitivity](/v1/docs/user-profile-price-sensitivity) |

### Whiteboards

You can use the **Changes Behavioral Attribute**event to trigger marketing communication to your website audience based on their behavior. The new event is in the **System Activity** section.

Find out more by watching the video below:

[Supercharging Conversion Rates By Developing Power Users _ Dario 07/2024](
https://player.vimeo.com/video/989606949?badge=0&autopause=0&player_id=0&app_id=58479)

> Visit
> 
> ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/grafik(33).png)
> 
> Find more information in the course [Behavioral Attributes: Leverage User’s Website Behavior for Personalized Marketing](https://academy.mapp.com/catalog/courses/3870857).

## Availability

This feature went live on September 18th and is available to all customers with an active connection to exchange data between Mapp Engage and Mapp Intelligence. Please [contact us](https://mapp.com/contact-us/) if you are not yet using both products and want to change that.

## Related

- [Reviving Interest and Loyalty among Inactive Paid News Subscribers](/reviving-interest-and-loyalty-among-inactive-paid-news-subscribers.md)
- [Supercharging Conversion Rates By Developing Power Users](/supercharging-conversion-rates-by-developing-power-users.md)