---
title: "Categories"
slug: "mapp-engage-categories"
description: "Overview of the Categories window in Mapp Engage with its six tabs: Link, Message, Group, Conversion Tracking, Content Element, and Sources."
status: "update"
updated: 2026-11-12T09:41:02Z
published: 2026-11-12T09:41:02Z
canonical: "docs.mapp.com/mapp-engage-categories"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Categories

Categories organize the items you work with in Mapp Engage. Each category type has its own tab in the **Categories** window and its own documentation page.

---

## Navigation Path

*Administration > Categories*

---

## Tabs

| **Tab** | **Description** |
| --- | --- |
| **Link** | Groups links within messages by keywords or regular expressions, for reporting and targeting. See [Link Category: Overview](/v1/docs/link-tab) and [New Link Category: Create](/v1/docs/new-link-category-window). |
| **Message** | Organizes and classifies messages for easier tracking and segmentation. See [Message Category: Overview](/v1/docs/message-category-overview-window). |
| **Group** | Organizes groups. See [Group Category: Overview](/v1/docs/group-category-overview-window). |
| **Conversion Tracking** | Measures user actions, such as website visits or purchases, after message interactions. See [Conversion Tracking: Overview](/v1/docs/conversion-tracking-overview) and [Tracking Category: Create or Edit](/v1/docs/create-or-edit-conversion-tracking-window). |
| **Content Element** | Classifies content elements. See [Content Element Category: Overview](/v1/docs/content-element-category-overview-window). |
| **Sources** | Tracks the origin of contacts, for example campaigns, promotions, or sweepstakes. See [Sources: Overview](/v1/docs/sources-overview-window) and [Source: Create](/v1/docs/create-source-window). |