---
title: "Mapp Engage: Content Management Improvements"
slug: "mapp-engage-content-management-improvements"
updated: 2024-04-04T08:00:00Z
published: 2024-04-04T08:00:00Z
canonical: "docs.mapp.com/mapp-engage-content-management-improvements"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Mapp Engage: Content Management Improvements

**10 Feb 2021** Mapp Engage has improved the message creation workflow. You can now create non-HTML fallback content, set message category before sendout and more. Check below for an overview of all Content Management improvements.

## Key Benefits

- Create textual fallback content for devices that cannot render HTML content - available on both template and message level.
- Define the message category before sendout - available on both template and message level. This ensures consistency of the message characteristics between message creation and sendout.
- Access all your segments via a search bar and use them as sendout condition.
- Include special characters in Email title.

## Availability

This upgrade is part of our Winter Update 2021 and is available to all Engage clients as of 10 February 2021.

## How does it work?

### Create fallback message

You may have contacts in your portfolio who are still using devices that cannot display HTML. You can now use the Textual Fallback field to enter a plain text message that will be delivered and displayed on devices that do not support HTML.

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/914950e1-73df-41ba-a1cf-3703643c86e0.png)

### Define message category before sendout

You can now select the Message Category when creating the email itself. Simply select it from the Message Category drop-down list. The category will already be predefined on the sendout step and there will be no risk of selecting the wrong one.

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/f8aa020d-1e6a-40b0-ad84-4003a1d9b7f0.png)

### Use segments as sendout condition

You can now find any segment created in Segmentation Builder and use it as a condition for your sendout - simply use the search bar to find it.

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/9acb7faa-cbf8-4f62-b449-9d3f558b1fd3.png)

### Use special characters in Email Name

Special characters such as hash and Dollar signs, percent, ampersand and more can now be used in the Email name.

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/5527ebda-b2ba-4621-bd08-092a4eb3b8f3.png)

## Related Topics

[Compose Email Message](/v1/docs/compose-email-message-window) [Compose Email Template](/v1/docs/compose-email-template-window) [Message Category](/v1/docs/message-category)