---
title: "Mapp Engage: Countdown Timer Service Now with Advanced Customization Options"
slug: "mapp-engage-countdown-timer-block-now-with-advanced-customization-options"
updated: 2025-07-10T08:32:15Z
published: 2025-07-10T09:42:51Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Mapp Engage: Countdown Timer Service Now with Advanced Customization Options

**10 July 2025** The Countdown Timer service in Mapp Engage has been significantly enhanced to offer full design and localization control, helping you create timers that truly fit your brand and audience.

## Key Benefits

You can now customize your countdown timers with the following options:

- **Separate Font Sizes**: Set different font sizes for numbers and captions to emphasize what matters most.
- **Flexible Date & Time Formats**: Remove seconds or change dividers to suit different cultural formats and campaign types.
- **Time Zone Display**: Show the time zone to avoid confusion for global audiences.
- **Transparent Backgrounds**: Make timers visually integrate into any email background.
- **Remove Captions**: Simplify the visual appearance by hiding time unit labels.
- **Custom Captions**: Translate or adapt labels (e.g., "hours", "mins") per language or campaign context.
- **Custom Fonts**: Apply your brand fonts for consistent branding across channels.
- **Image Backgrounds**: Use a background image instead of a solid color for added visual interest.

## How does it work?

The countdown timer functionality can be used in HTML and CMS emails and on landing pages in Mapp Engage.

1. Create a new block using the HTML parameters listed [here](/v1/docs/create-a-countdown-timer-block).
2. Apply your styling and formatting choices.
3. Embed the block into your content.

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image-Y21HLLJ2.png)

> [!NOTE]
> Your existing blocks using this funcionality will not be automatically updated and you must adjust them to use the new options. Please refer to the online help article [Countdown Timer GIF](/v1/docs/create-a-countdown-timer-block) for details.

## Availability

This feature enhancement was rolled out on July 10th, 2025, and is available by default on all Mapp Engage systems.

## Related

- [Countdown Timer GIF for Emails](/create-a-countdown-timer-block.md)