Mapp Engage: Unified Customer Profile
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    Mapp Engage: Unified Customer Profile

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    Article summary

    04 Nov 2020 With the Unified Customer Profile, Mapp Engage gives you an exquisite view of your contacts' most important data. In addition to all the standard details, you can now also feed transactions information to the profile. Use purchase and/or engagement information to target.

    Key Benefits

    • Exquisite 360° view of a Customer Profile with simplified user interface. All key data available at a glance, with useful graphs that help you understand the level of your contact's engagement. 

    • New transactions import support. Multiple options of feeding data into the profile: Mapp Connect, Imports, API, or Mapp Acquire Event.

    • Build powerful segments based on your contacts' purchase and engagement behavior, such as:

      • Purchase history: certain spend, interest in a specific product, or in promotions.

      • Engagement status: email activity (e.g. opens), and engagement level from low to high. 

    Check out our video!

    How Does it Work?

    View insights in the Unified Customer Profile

    To view a contact profile go to Contacts > Administration > All Contacts > Edit contact profile.
    Set up data import to Mapp Engage via Mapp Connect, Imports, API, or Mapp Acquire Event. 
    Learn more...

    Use insights in Segmentation Builder

    Create segments in Segmentation Builder using new criteria:
    Purchase Insights and Engagement Insights

    Availability

    The Unified Customer Profile is a default feature for all Mapp Engage accounts. To take full advantage of the Unified Customer Profile and use transactional data, you need to set up import of the transactions data into your Engage system.

    Related Topics

    Transactions Online Help
    Transactional Injection of Transactional Data into Mapp Engage


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