---
title: "Landing Page Variables"
slug: "mapp-engage-variables-landing-pages"
description: "Insert a link to a Mapp Engage landing page into a message or another landing page, with message and contact IDs."
status: "update"
updated: 2026-10-20T13:35:21Z
published: 2026-10-20T13:35:21Z
canonical: "docs.mapp.com/mapp-engage-variables-landing-pages"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Landing Page Variables

The **Landing Pages** category inserts a link to a landing page that you created in Mapp Engage. You can use the variable in messages and on landing pages:

- **In a message:** The link takes the contact to the landing page. During sendout, Mapp Engage adds the message ID and the user ID to the link. This identifies the contact who visits the landing page and the message the contact clicked.
- **On a landing page:** The link takes the visitor to a different landing page.

> [!NOTE]
> Note
> 
> Landing page variables are not supported in push notifications.

---

## Navigation Path

1. Create or edit a message or a landing page.
2. Click **Mapp Engage Variables**.
3. From the **Category** drop-down list, select **Landing Pages**.
4. Drag and drop the landing page into the message or landing page. If the landing page is not listed, click **Show more Landing Pages?** and search for it.

---

## Available Landing Pages

The **Landing Pages** category lists the landing pages in your Mapp Engage system.

If the category shows no landing pages, one of the following applies:

- There are no landing pages in your Mapp Engage system.
- You do not have permission to see landing pages. You need one of the following system permissions:
  - 1500 **CMS: View All Landing Pages**
  - 1501 **CMS: Edit Own Landing Pages**

---

## Format

The variable is inserted as a complete link. The link text is the name of the landing page:

```plaintext
<a href="<%InsertLPLink id='19'%>">Landing page name</a>
```

- `id` is the ID of the landing page. Mapp Engage assigns a unique ID to every landing page.
- You can change the link text. Do not change the variable itself.

After sendout, the link in the message has the following format:

```plaintext
http://systemname.xxx/public/m/pagename?mid=YYYYYYYYY&uid=YYYYYYYYY&sig=YYYYYYYYY
```

- `mid` is the unique ID that Mapp Engage assigns to each message.
- `uid` is the unique ID that Mapp Engage assigns to each contact.

---

## Related Topics

- [Landing Pages](/v1/docs/engage-syste-basics-content-landing-pages)
- [Send a Landing Page in a Message](/v1/docs/send-a-landing-page-in-a-message)
- [Personalize a Landing Page](/v1/docs/engage-variables-in-landing-pages)