---
title: "Message Creation: Mapp Engage Variables (HTML Email)"
slug: "mapp-engage-variables-window"
description: "Reference for the Mapp Engage Variables panel in the HTML email editor: panel elements, variable categories, and how to insert variables into your email."
status: "update"
updated: 2026-10-21T09:00:13Z
published: 2026-10-21T09:00:13Z
canonical: "docs.mapp.com/mapp-engage-variables-window"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Message Creation: Mapp Engage Variables (HTML Email)

## Overview

The **Mapp Engage Variables** panel lists the variables that you can insert into the message, for example system links, coupons, or conversion tracking. You select a category and insert a variable at the desired position in the message.

For a conceptual overview of the variables, see [Mapp Engage Variables](/v1/docs/mapp-engage-variables).

---

## Navigation Path

*Create New > Message > Email Message > HTML Email > Create > Mapp Engage Variables*

You can also access it from draft messages: *Messages > Draft Messages > Email*

---

## Panel Elements

| Element | Description |
| --- | --- |
| **Category** | Selects the variable category. The list below shows the variables of the selected category. |
| Plus icon | Selects the variable. Then right-click in the message where you want to insert the variable and click **Insert**. |
| Drag handle (dotted icon) | Drag the variable to the desired position in the message. |
| **Show more …?** | Appears if a category contains more entries than shown, for example **Show more Landing Pages?**. Opens a search for further entries. |
| Question mark icon | Opens the help. |
| X icon | Closes the panel. |

---

## Categories

In the HTML email editor, the panel offers the following categories. The **Landing Pages** category is only shown if landing pages are available.

| Category | Inserts | Reference |
| --- | --- | --- |
| **System Links** | Links to the online version, the mobile version, the forwarding page, the unsubscribe page, and the profile page. | [System Link Variables](/v1/docs/mapp-engage-variables-system-links) |
| **Conversion Tracking** | A conversion tracking variable for the message. | [Conversion Tracking Variables](/v1/docs/mapp-engage-variables-conversion-tracking) |
| **Content / Attachment** | Content from a web address, individual attachments, or the title of an RSS feed. | [Content and Attachment Variables](/v1/docs/mapp-engage-variables-contentattachment) |
| **Coupon** | A code from a coupon list. | [Coupon Variables](/v1/docs/mapp-engage-variables-coupon) |
| **Barcode** | A barcode image. | [Barcode Variables](/v1/docs/mapp-engage-variables-barcode) |
| **Group Attributes** | Data of the group from which the message is sent. | [Group Attribute Variables](/v1/docs/mapp-engage-variables-group-attributes) |
| **Social Networks** | A link for sharing the message on social networks. | [Social Network Variables](/v1/docs/mapp-engage-variables-social-networks) |
| **Landing Pages** | A link to a landing page. | [Landing Page Variables](/v1/docs/mapp-engage-variables-landing-pages) |

Placeholders for message, group, and system data that are not in the panel can be typed directly into the message. See [Placeholders for Message, Group, and System Data](/v1/docs/placeholders-for-message-group-and-system-data).

---

## Other Editors

The panel is also available in other editors. The categories depend on the editor:

- **SMS editor**: System Links, Conversion Tracking, Content / Attachment, Coupon, Barcode, Group Attributes, and Social Networks. For system links, use the Text variants. The HTML variants insert HTML link code, which the SMS shows as plain text. Do not use the Barcode category: it inserts an HTML image tag, which an SMS cannot display.
- **Build & Design** step of a landing page: only Landing Pages and Content / Attachment. Content / Attachment contains only the **Insert Ad** variable. See [2. Build & Design](/v1/docs/2-build-design).

---

## Related Topics

- [Message Creation: Content (HTML Email)](/v1/docs/add-email-content)
- [Message Creation: Personalization (HTML Email)](/v1/docs/personalization-wizard)
- [Mapp Engage Variables](/v1/docs/mapp-engage-variables)