---
title: "What Is Mapp Fashion?"
slug: "mapp-fashion-basics"
updated: 2026-07-23T12:43:13Z
published: 2026-07-23T12:43:13Z
canonical: "docs.mapp.com/mapp-fashion-basics"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What Is Mapp Fashion?

## Introduction

Mapp Fashion is a personalization solution built specifically for fashion retail. It helps shoppers discover relevant products, understand how items work together, and decide with confidence across a retailer's website and email.

In fashion, relevance depends on styling, context, and intent — not only on category or popularity. Mapp Fashion is built around this: it interprets each product the way shoppers evaluate fashion, and uses that understanding to generate recommendations and content.

---

## Core concepts

All Mapp Fashion features build on a shared understanding of your catalog.

**Enriched Product Attributes** are the foundation. Standard catalog data is enriched into fashion-relevant context such as fit, occasion, styling role, and intended use. This shared attribute layer keeps every feature consistent.

Building on this foundation, Mapp Fashion provides:

- **Outfits:** complete looks built around an item, showing how it can be worn.
- **Similar Items:** relevant alternatives when a shopper's first choice is not the right one.
- **Recommendations:** personalized product suggestions across pages such as the homepage, basket, and checkout.
- **Email recommendations:** the same fashion logic extended into BAU, themed, and post-purchase emails.

Because these features share the same enriched understanding, recommendations become more relevant as shoppers interact: the more Mapp Fashion learns from browsing and purchases, the better it personalizes.

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## Where to go next

- For scenarios and business value, see the [Use Cases](/v1/docs/use-cases-mapp-fashion).
- For technical setup and data integration, see the [Integration Overview](/v1/docs/mapp-fashion-introduction).

BAU refers to Mapp Fashion Business as Usual emails.