24 February 2026 You can now provide curated suggestions to your customers with two new API calls! By using customer profiles and behavior, you can deliver more relevant product suggestions and increase conversions across the customer journey.
Key Benefits
Tailored recommendations
You can make suggestions on your homepage, checkout page, or any other page with or without items picked by the customer. This allows you to provide a flexible, curated experience. For customers with no interactions, the API returns broadly relevant top products.
Flexible control of the recommendation output
You can control both the number of items returned and the level of detail in the response.
No wasted spaces
If you implement these recommendations on a page where customers have already selected items, you can exclude those items and avoid showing duplicates.
How Does it Work?
Curated recommendations use customer behavior and product data to return relevant product suggestions.
You can use them in two main scenarios:
On pages without product context (for example homepage or landing page)
On pages with selected items (for example basket or checkout)
The recommendations automatically adapt as more customer data becomes available.
To get started, see:
Availability
These calls are available to all Mapp Fashion API users.