Mapp Fashion offers two tracking approaches to send user interaction data to Mapp Intelligence. If Mapp Intelligence tracking is already implemented, Integrated Tracking is the recommended and future-proof approach. Standalone Tracking is intended as a fallback when no Intelligence tracking exists.
This page gives a high-level overview to help you choose the right setup. Detailed implementation steps are provided on the linked setup pages.
Integrated Tracking (Recommended)
Integrated Tracking builds on an existing Mapp Intelligence tracking setup. Fashion events are captured in the browser and sent through the same tracking foundation.
Key benefits:
Reuse existing Intelligence tracking
Use your current Mapp Intelligence tracking foundation, including Google Tag Manager, standard pixel integration, tag integrations, or SPA extensions.
Single setup effort
Configure tracking once for both Intelligence and Mapp Fashion, without parallel implementations or duplicated maintenance.
Simple integration
Fashion events seamlessly integrate with the established tracking foundation with minimal configuration.
Future-proof
Updates and improvements can be rolled out more easily, with little or no customer involvement.
Standalone Tracking
Standalone Tracking is an independent setup that does not require an existing Mapp Intelligence tracking implementation. Fashion tracking is configured separately and sends events directly to Mapp Intelligence.
This approach is intended for setups without existing Intelligence tracking and should be used only when Integrated Tracking is not available.