---
title: "Fashion"
slug: "mapp-fashion"
description: "Start here for Mapp Fashion: find the right guide for your goal and see how each use case is implemented with widgets, Smart Pixel or the API."
status: "update"
updated: 2026-10-08T15:42:39Z
published: 2026-10-08T15:42:44Z
canonical: "docs.mapp.com/mapp-fashion"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Fashion

Mapp Fashion adds fashion-specific product attributes, outfits and personalized recommendations to your shop and your emails. This section describes how to integrate it.

---

## Where to Start

| Your goal | Start here |
| --- | --- |
| Understand what Mapp Fashion does | [What Is Mapp Fashion?](/v1/docs/mapp-fashion-basics) |
| Plan a new integration | [Integration Overview](/v1/docs/mapp-fashion-introduction) [Prerequisites for Mapp Fashion Onboarding](/v1/docs/mapp-fashion-prerequisites) [Onboarding Steps](/v1/docs/mapp-fashion-onboarding-steps) |
| Implement a specific use case | [Use Cases and How to Implement Them](/v1/docs/mapp-fashion#use-cases-and-how-to-implement-them) |
| Maintain or migrate an implementation with `dressipi.js` | [Standalone Integration (Legacy)](/v1/docs/dressipijs) [Migrate from Standalone Tracking to Smart Pixel](/v1/docs/migrate-standalone-to-smart-pixel-mapp-fashion) |
| Look up API endpoints and parameters | [Mapp Fashion API](/v1/apidocs/mapp-fashion-api-documentation) |

---

## Use Cases and How to Implement Them

The table shows where each use case appears and where its implementation is documented. For the requirements per use case, see the [Prerequisites Matrix](/v1/docs/mapp-fashion-prerequisites#5-prerequisites-matrix).

| Use case | Where it appears | Implementation |
| --- | --- | --- |
| [Enriched Product Attributes](/v1/docs/mapp-fashion-use-case-enriched-product-attributes) | Onsite search, filters, SEO and paid ads | Product Catalog in Fashion-enabled mode: [Product Attribute Model](/v1/docs/connect-product-catalog-product-attributes-model) |
| [Personalized Outfits](/v1/docs/mapp-fashion-use-case-outfits) | Product detail page, basket page | Hosted widget: [Outfits](/v1/docs/smart-hosted-widgets#outfits) Smart Pixel: [Outfits](/v1/docs/mapp-fashion-recommendation-items#outfits), [Partner Outfits](/v1/docs/mapp-fashion-recommendation-items#partner-outfits) API: [/v2/items/outfits](/v1/apidocs/return-outfits-for-a-single-source-item), [/v2/items/partner_outfits](https://docs.mapp.com/apidocs/return-curated-partner-outfits-for-a-single-source-item) |
| [Similar Items](/v1/docs/mapp-fashion-use-case-similar-items) | Product detail page | Hosted widget: [Similar items](/v1/docs/smart-hosted-widgets#similar-items) Smart Pixel: [Similar Items](/v1/docs/mapp-fashion-recommendation-items#similar-items) API: [/v2/items/similar](/v1/apidocs/return-similar-items-for-a-single-source-item) |
| [Top Curated Recommendations](/v1/docs/mapp-fashion-use-basket-based-recommendations) | Homepage, landing pages, basket and checkout | Smart Pixel: [Top Items](/v1/docs/mapp-fashion-recommendation-items#top-items), [Basket Items](/v1/docs/mapp-fashion-recommendation-items#basket-items) API: [/v2/items/top](/v1/apidocs/return-top-curated-recommendations-for-a-user-1), [/v2/items/basket](/v1/apidocs/return-top-curated-recommendations-for-a-user-based-on-their-basket-items-1) |
| [Themed Emails](/v1/docs/mapp-fashion-use-case-themed-emails) [BAU Emails](/v1/docs/mapp-fashion-use-case-bau-emails) | Campaign emails and regular newsletters | Links in your email template: [Themed & BAU Emails](/v1/docs/themed-bau-emails) |
| [Post-Purchase Outfit Emails](/v1/docs/mapp-fashion-use-case-outfit-emails) | Post-purchase emails | Links in your email template: [Outfit Emails](/v1/docs/outfit-emails) |

[Widget Types and Configuration](/v1/docs/smart-hosted-widgets) also describes the widgets for size recommendations and product listing pages. To refine recommendations by category, brand, price or features, for example on product listing pages, see [Faceted Search](/v1/docs/smart-facetted-search-top-items-retrieval).

---

## Building Blocks

Every integration combines the same building blocks: onboarding and domain setup, product data, transaction data, tracking, and the way you display recommendations. The [Integration Overview](/v1/docs/mapp-fashion-introduction) explains each of them. For which identifier goes where, see [Product and Customer Identifiers](/v1/docs/mapp-fashion-product-and-customer-identifiers).