Mapp Intelligence: Android SDK – Media Tracking

04 Aug 2020 Media Tracking is now available via Mapp's media tracking API. Use this functionality to track how your mobile app users interact with your media files.

Key Benefits

• Track user behavior on video and audio files: Find out whether your users prefer to watch videos with or without sound, or the total play duration.

• Define your own media actions: Capture, for example, a click on a "Recommend" link as a media action to evaluate the time of the click within the video.

• Gather info to optimize your media files: Analyze the data and improve the media content to attract more app users.

How Does It Work?

1. To start a media session, the API expects an initial "play" or "init" call. Otherwise no session is initiated and no actions can be tracked.

2. To end a media session, the "eof" action needs to be sent to Mapp.

3. After an "eof" is send, "play" would start a new media session.

Refer to this page for detailed information on available parameters, API constraints and code examples.

Important

Media Tracking is only available for Android v5.0.2 or higher.

Related topics

Android SDK v5 - Technical Documentation