---
title: "Mapp Intelligence: Cookieless Tracking"
slug: "mapp-intelligence-cookieless-tracking"
updated: 2024-04-04T08:10:06Z
published: 2024-04-04T08:10:06Z
canonical: "docs.mapp.com/mapp-intelligence-cookieless-tracking"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Mapp Intelligence: Cookieless Tracking

**04 Nov 2020**

Use anonymized (i.e. cookieless) tracking to align with possible GDPR regulations. This prevents tracking with user-identifiable information. Note that when activated, this precludes you from analyzing cross-visiting behaviour. Please consult with your account manager before activating this feature.

## Key Benefits

- Ensure tracking without violating user privacy
- Track website usage inline with GDPR regulations

## Availability

Available for all Intelligence customers using Pixel v4, Tag Integration, or the Smart Pixel.

## How does it work?

1. Enable anonymised tracking / opt-out of user-identifiable cookies.
2. Configure options to your needs.
3. Let users decide if they want to allow user-identifiable tracking or not.

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/0ddadc2d-7a24-4b75-956c-68efb11da55c.png)

## Related Topics

Download the new Pixel incl. the documentation [here](/v1/docs/tracking-integration-browser).

[Mapp Intelligence: Anonymous Tracking v1.0](/v1/docs/anonymous-tracking)