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Mapp Intelligence Data Streams – E-Commerce Parameters in Requests Without Products

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10 July 2026 Data Streams, the Mapp Intelligence feature that streams tracking event data to external systems, now delivers product-related E-Commerce parameter values even when a request contains no products. This gives you complete data for events that carry a product-related parameter without sending a product — for example, a click on a product recommendation.

Summary of changes

  • Product-related E-Commerce parameter values are now delivered in requests that contain no products. To carry these values, the Data Streams basket may include placeholder items.

For detailed information, see the documentation.

Availability

Available for Data Streams users since 10 July 2026.